raven-seo-tools Sign Up Information

Google Sheets by Adstage pulls all of your marketing data into one glorious sheet complete with that new sheet smell.

Get up to 28% off the standard plan.

The offer ends on August 15, 2020

Webinar

Ecommerce in the New Normal: How will this affect marketing strategies?

Behavioral scientists say it takes 2 - 8 months to create a new behavior or routine. With the country solidly into the fourth month of quarantine, a lot of these buying trends are now entrenched in consumers' everyday behaviors. As marketers, agencies and brands, how should we be responding to this new swell in demand? How will this affect marketing strategies? What tools are available to help manage the data?

Join us live as we discuss these topics and more:

• New trends from Google and how to interpret them
• An understanding of new demands brands are making of agencies and how to respond
• A breakdown of ecommerce ads and placement strategies
• How to effectively manage ecommerce-specific big-data, reporting and analytics

Can't attend live? Register anyway and we'll send you the recording after the webinar.

Simplify Your SEM & SEO Process

Raven Tools, a TapClicks Company
3031 Tisch Way Suite San Jose CA 95128 United States

Unsubscribe

How to Track SEO Progress and Measure Results Beyond Rankings

How do you track SEO progress and measure SEO results? Much of the content written on this topic focuses on tracking the right metrics. It's easy to find a list (often lengthy) of SEO metrics and KPIs you should be tracking - but metrics really only scratch the surface of tracking SEO progress.

Keyword rankings, for example, are a common metric for search engine optimization pros. Don't get us wrong - rankings are an important metric, but only in the right context. To understand the true value of keyword rankings (and track your SEO progress), you need to connect those rankings to what happens after they visit a landing page and become a lead.

To explain how best to do that, we talked with SEO consultant, Jeremy Rivera, who works with us here at Raven. Jeremy outlined the 3-step process that he uses to measure SEO success and track progress:

1. Putting rankings into the context of organic search traffic value
2. Setting up the right conversion tracking in Google Analytics
3. Taking your tracking a step beyond leads and goal completions

In this post, we share Jeremy's tips for how to follow this 3-step process and tie your SEO results more meaningfully to the ultimate end-goal: revenue.

Mobile Rank Tracker: How to Monitor and Report on Mobile Rankings

Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any website ahead of the desktop experience before indexing it in the SERPs.

While of course, this proves that building a mobile-optimized site is vital, just building it isn't enough. The increasing number of mobile searches also means that mobile rankings are more important to track than ever before. Despite this, many articles about rank tracking gloss over mobile rankings.

In this article, we will dig into the subject of mobile rank tracking, and discuss:

1. How to prioritize mobile vs desktop rank tracking
2. How to track mobile rankings on Raven
3. How to create insightful mobile rankings reports

By the end, you'll have a step-by-step process for understanding the importance of mobile rankings, monitoring them effectively, and crafting a compelling story with your mobile SEO reports.

Get all of your marketing data in one location starting at the crazy low price of $29/month!

With Google Sheets by Adstage, you get unlimited users, unlimited ad accounts, and a 14-day free trial.

Get up to 28% off the standard plan!

The offer ends on August 15, 2020

 New!  Deeper Competitive Insights

Now you can do all your SEM & SEO research and track campaign progress with ease!

Raven Tools, a TapClicks Company
3031 Tisch Way Suite San Jose CA 95128 United States

Unsubscribe

Mobile Rank Tracking: How to Monitor and Report on Mobile Rankings

Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any website ahead of the desktop experience before indexing it in the SERPs.

While of course, this proves that building a mobile-optimized site is vital, just building it isn't enough. The increasing number of mobile searches also means that mobile rankings are more important to track than ever before. Despite this, many articles about rank tracking gloss over mobile rankings.

In this article, we will dig into the subject of mobile rank tracking, and discuss:

1. How to prioritize mobile vs desktop rank tracking
2. How to track mobile rankings on Raven
3. How to create insightful mobile rankings reports

By the end, you'll have a step-by-step process for understanding the importance of mobile rankings, monitoring them effectively, and crafting a compelling story with your mobile SEO reports.

This is your last chance to take advantage of our exclusive offer of up to 28% off.

The offer ends on August 15, 2020

Live Webinar and Q&A

Tips from the experts on how to leverage native content to drive B2B leads.

B2B advertising is notoriously hard - especially so in our "new normal" where there''s an over-saturation of the same canned marketing messages over and over. So, how do you stand out from the crowd?

Topics of discussion will include:

• How to engage with prospects through advertisements on a personal level without face-to-face meetings
• The best ways to report, analyze and optimize content 
• B2B trends in traditional and lead generation mediums

Can't attend live? Register anyway and we'll send you the recording!

There''s still time to register!

Buy or Build: Adapting Your Marketing Strategy to the New Normal

Join special guests, Veronica Buitron of TangoCode, and Sahil Jain of TapClicks, along with your host, Kevin Yamano, for a live webinar event. Watch as they discuss the current state of digital marketing and how to customize tech stacks to meet the needs of agencies and media companies.

In just 1 hour, you'll learn:

• How to identify areas of inefficiencies in your marketing automation and how to pivot via a build, buy, or a hybrid option.
• How to streamline manual processes, improve campaign optimization, and delivery times.
• How a unified platform can help capture, manage, analyze, strategize, and visualize your data.
• Plus, we'll have a live Q&A session after the webinar to answer any of your questions!

Can't attend live? Register anyway! We'll send along the recording after the webinar to all registrants.

Live Webinar and Q&A

Get actionable tips to leverage video and addressable TV in the new era. 

We've all seen the stats on how effective video is in closing business. The question is, with so many locations, channels, and solutions, how do you pick the best one? 

Topics of discussion will include:

• Video Adoption Trends: New Channels, Positions and Experiences
• Addressable Audience Capture: Growth of Addressable TV and Big Data
• Digital 360 - Cross-Channel Advertising Best Practices

Can't attend live? Register anyway and we'll send you the recording!

Bing Rank Tracker: How to Check Bing Rankings & Why You Should

Digital marketers prioritize tracking their keyword rankings on Google, and rightly so - because Google has secured over 87% of the search engine market. In second place, Bing has a comparatively tiny share of the pie ?- just 5.5% according to Statistica. However, according to Bing, their PC market share is 11%, and this amounts to 11.7 billion monthly searches on desktop.

That's a lot of searches. And while Google is undoubtedly the dominant global player, there are other, more specific, factors to consider when thinking about rank tracking on alternative search engines like Bing:

1. Searcher location: Bing is more likely to be used in the USA than anywhere else in the world
2. Searcher demographics: Proportionally, Bing is used by an older age group than Google
3. Searcher technographics: Bing is the default for Windows devices, PCs, and Internet Explorer

While Google will remain the focus for SEOs, tracking your rankings on Bing may be worthwhile ?- especially when it's easy to do and if your target audience matches the above characteristics.

In this article, you'll learn about how the Raven Tools Bing rank tracker works, and how you can benefit from using Bing Webmaster Tools in your SEO research and reporting.

Hi from Raven,

As businesses begin to settle into their new normal, the Raven team continues to work round-the-clock to bring you the best all-in-one SEO tool during these unprecedented times.

Our automated, scalable, and robust tool is supported by a global infrastructure that ensures you have access to everything you need, whenever you need it.

To help you adapt, we'd like to offer you 50% off all annual plans.

We hope this helps.

Be well,
The Raven Team

Connect with one of our Customer Support Specialists who will help you redeem your offer.

Email help@raventools.com

Offer ends in 4/30/2020
First-Time Customers Only
 

The Best SEO Tools & White Label Marketing
Reports for Agencies, Media Companies,
Freelancers & In House Marketers.

TapClicks ? 2020. All rights reserved.
3031 Tisch Way #900, San Jose, CA 95128
 

Unsubscribe