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Mobile Rank Tracking: How to Monitor and Report on Mobile Rankings

Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any website ahead of the desktop experience before indexing it in the SERPs.

While of course, this proves that building a mobile-optimized site is vital, just building it isn't enough. The increasing number of mobile searches also means that mobile rankings are more important to track than ever before. Despite this, many articles about rank tracking gloss over mobile rankings.

In this article, we will dig into the subject of mobile rank tracking, and discuss:

1. How to prioritize mobile vs desktop rank tracking
2. How to track mobile rankings on Raven
3. How to create insightful mobile rankings reports

By the end, you'll have a step-by-step process for understanding the importance of mobile rankings, monitoring them effectively, and crafting a compelling story with your mobile SEO reports.

PPC Reporting Software: How to Report on PPC Results & Benchmark Against Competitors

When it comes to PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports. But these tools don't allow you to combine multiple data sources - and they don't help you craft a narrative that makes your PPC reporting powerful and interesting to clients.

To bring your PPC results to life and tell a deeper story, you need to add context, detail, and meaning to your PPC reports. For this, you'll need the help of PPC reporting software. And this software should address two important areas of concern for your clients and stakeholders:

1. how their PPC campaigns are performing (i.e. ROI), and.
2. whether they're outperforming competitors in their niche

In this blog post, we'll explain how to enhance your PPC reporting with Raven Tools, and we'll introduce our sibling software, iSpionage, which allows you to report on where you stand versus PPC competitors.

Mobile Rank Tracker: How to Monitor and Report on Mobile Rankings

Google launched its Mobile-first Index in 2018/19 in response to the ratio of mobile searches swinging further past desktop every year. Now, the Google algorithm assesses the mobile experience of any website ahead of the desktop experience before indexing it in the SERPs.

While of course, this proves that building a mobile-optimized site is vital, just building it isn't enough. The increasing number of mobile searches also means that mobile rankings are more important to track than ever before. Despite this, many articles about rank tracking gloss over mobile rankings.

In this article, we will dig into the subject of mobile rank tracking, and discuss:

1. How to prioritize mobile vs desktop rank tracking
2. How to track mobile rankings on Raven
3. How to create insightful mobile rankings reports

By the end, you'll have a step-by-step process for understanding the importance of mobile rankings, monitoring them effectively, and crafting a compelling story with your mobile SEO reports.

Webinar

Ecommerce in the New Normal: How will this affect marketing strategies?

Behavioral scientists say it takes 2 - 8 months to create a new behavior or routine. With the country solidly into the fourth month of quarantine, a lot of these buying trends are now entrenched in consumers' everyday behaviors. As marketers, agencies and brands, how should we be responding to this new swell in demand? How will this affect marketing strategies? What tools are available to help manage the data?

Join us live as we discuss these topics and more:

• New trends from Google and how to interpret them
• An understanding of new demands brands are making of agencies and how to respond
• A breakdown of ecommerce ads and placement strategies
• How to effectively manage ecommerce-specific big-data, reporting and analytics

Can't attend live? Register anyway and we'll send you the recording after the webinar.

How to Track SEO Progress and Measure Results Beyond Rankings

How do you track SEO progress and measure SEO results? Much of the content written on this topic focuses on tracking the right metrics. It's easy to find a list (often lengthy) of SEO metrics and KPIs you should be tracking - but metrics really only scratch the surface of tracking SEO progress.

Keyword rankings, for example, are a common metric for search engine optimization pros. Don't get us wrong - rankings are an important metric, but only in the right context. To understand the true value of keyword rankings (and track your SEO progress), you need to connect those rankings to what happens after they visit a landing page and become a lead.

To explain how best to do that, we talked with SEO consultant, Jeremy Rivera, who works with us here at Raven. Jeremy outlined the 3-step process that he uses to measure SEO success and track progress:

1. Putting rankings into the context of organic search traffic value
2. Setting up the right conversion tracking in Google Analytics
3. Taking your tracking a step beyond leads and goal completions

In this post, we share Jeremy's tips for how to follow this 3-step process and tie your SEO results more meaningfully to the ultimate end-goal: revenue.