Birthday plans
Two of our fave clients have big birthdays this year - one is turning 15 and the other is turning 20 (which is just crazy, considering one of our own team is only 20!). That's a loooooonnnng time to be in business - working hard, figuring things out, trying new ideas, picking yourself up when things go wrong and so on. 2020 is the start of our third year as Rebel Nation, and this month is my four year anniversary since becoming self employed. When I bought Out of the Blue Marketing, it had been going for over two decades - mind blowing stuff.
I was listening to a podcast this morning that was discussing the "10 Year Check" - which is meant to help you gain clarity on what really matters to you. So basically if you have a bunch of things you want to do, or you want to do something but you're not sure if it's the right thing to do (in business, life, whatevs), so you visualise yourself in 10 years time and picture whether you'd be disappointed or not too worried if you did that thing or not.
I'm one of those people who always has a 100 projects on the go - and if I imagine 46 year old Jade, then she's just telling me to get my butt in gear and get them all done. While I'm improving a lot when it comes to prioritising stuff, I still want to do ALL the things. And if I imagine myself at 52 - ie 20 years on from when I first became self employed - I'd like to think I'd have accomplished things I couldn't even dream of yet.
I'm not really sure if that's a healthy way to look at things, but it's the way I see it. Our time is so short, sometimes shorter than we realise - why not just go for everything you want to do? Even if you don't get it all done, you'll probably achieve more than you thought you could.
Have a wickedly delightful weekend - Jade
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How amazing are these handmade earrings from Deadly Weavers? We recently helped them take their product to the next level with meaningful new branding and these custom earring holders. If you would like to get your hands on a pair - they are now being stocked at Artspace Mackay! #getinquick
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“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
Steve Jobs
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Learning for all ages
Did you know that we currently have five different generations in the workplace at the same time? What would happen if we got intentional about how we all work together? In this Ted Talk with entrepreneur Chip Conley, he explains how age diversity can help make a business stronger and calls for different generations to mentor each other at work, with wisdom flowing from old to young and young to old alike. Baby boomers can learn from millennials - and vice versa.
Read more >>
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What's your plan?
Do you have a clear idea on what you want to achieve, and how you'll actually get there? If you don't - or you want some help with the ACTION part - book your tickets now to Chamber's "What's Your Business Plan?" event! The half-day conference hosted by business coach Steven Browning, founder and managing director of The Strategy Institute, will equip you with the tools and motivation to set sustainable plans for your business - and get them happening!!
Register now >>
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The first great HR debate
In a first for the Mackay HR community, a formal debate will be conducted on “freedom of speech and employment” on Thursday 27 Feb at Magpies Sports Club. This is a great opportunity for both HR and communication teams from all industries to listen to both sides of the argument and ponder their organisation’s policies and practices when it comes to freedom of speech for staff. If you're interested in attending, register now.
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What's the best time to send an email?
Two weeks ago, we wrote in Wild Oats some tips for creating a killer email database. This week, we want to share with you the best time to send your email campaigns. Timing isn't everything in email campaigns, but it's a huge thing. There's no use in spending hours on a perfect campaign your subscribers won't open. So, it's imperative to get timing as right as possible. Ultimately, the two things to keep in mind when sending email campaigns is to align them to your target audience's routines and track analytics to collect research for next time. According to Hubspot, the best time to send an email is Thursday between 8am - 10am. Similarly, Optinmonster found that the best day to send a promotional email, such as a newsletter, is on Thursday, while Wednesdays are great for engagement. Happy emailing!
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