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In our July digest, we bring you four need-to-read articles from our blog, plus, a 20% off code for a digital marketing course from Digital Dojo.

Best Chatbot Builders for Your Business: Let Them Do the Talking

In these golden days of chatbots, introducing them to your Facebook marketing is enough. In our new entry, we’ll explore eight best chatbot builders and show how you can use them in your business. 

Read on >>

Just Make it Professional: Email Signature Best Practices

An email signature can influence how users will first perceive your brand or if they will remember you at all! ?heck out some of the best practices for email signatures for you to make the most out of it and pop in users’ memory.

Read on >>

Step-by-Step Guide on How to Set Up a Business Email Address

Using an ordinary Gmail address is fine when sending photos from the family reunion to your aunt. Yet in email marketing, you need to have a professionally-looking email address while communicating with your audience. Our post will give you the tips on how to reach your subscribers from your company domain.

Read on >>

Email Marketing Frequency. 2019 Best Practices

How often is too often? When it comes to email marketing, frequency is what should lead the parade. In this entry, we’ll share some tips on how to choose an optimal frequency for your email campaigns based on findings drawn from the latest researches on the topic.

Read on >>

From our partners

Foundation Course in Digital Marketing | Digital Assurance by Digital Dojo

The Foundation Course in Digital Marketing is all about a transformation. Anyone who does this course can make an informed decision about the choices offered by Digital Marketing.

Participants from all backgrounds, diversities, and nationalities have already benefited from the Foundation Course in Digital Marketing. More than 90% of participants have undergone a transformation by embracing the digital marketing mindset.

20% Discount Code valid during checkout — SENDPULSE20

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Hi there! 

It's been a while since we last got in touch! So in this month's issue, we are bringing you a bunch of articles from our blog. Check the most popular posts below or visit our blog for more email marketing inspiration.

Product Landing Page. Best Practices for 2019 with Examples

Every landing page is a conversion opportunity, so the more pages you have, the more targeted you can make them. However, the secret is not just in the number of pages you create, but in the way you build and design them, and write your copy, of course.

Read on >>

Email Testing Tools Worth Using before You Hit Send

To help you ascertain the success of your email campaigns and reduce possible oopsies, we've tried 10+ online email testing tools. Go check them out on our blog!

Read on >>

Real Estate Chatbot Guidelines [Real Estate Chatbot Template Included]

This time we’ve unveiled the mechanisms of real estate chatbots and provided an example of a functioning chatbot template.

Read on >>

Pop-Up Design: Catch It While It’s Hot

When it comes to email pop-up, design matters. A lot.
Let us reveal some tips on how to improve your pop-up design and inspire you with some great pop-up examples!

Read on >>

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Hello! 

Welcome our new digest with some October scoop of email marketing wisdom. This time our blog authors Anya and Daria are going to share some Halloween email marketing tips and smart CTA insights with you. You will also find out how to keep track of micro conversions and construct an apology email. 

Halloween Email Tricks to Get Your Marketing Treats

Our new blog post will teach you how to go beyond pumpkin emoji in your Halloween subject lines and get inspired for new ideas from the best examples of Halloween emails.

Read on >>

How to Optimize Website and Email Call to Action with No Fuss

One of the best ways to increase website and email conversions is to optimize your calls to action. Find out from the article how to do it with no fuss.

Read on >>

Each Micro Conversion Counts, or How to Keep Track of Small Users Actions

Micro conversions are small steps that users take in order to move through their customer journey. In our new post, we’ll dive deeper into this topic and see how you can use micro conversions to increase your profit.

Read on >>

Apology Emails: the Art of Saying Sorry

Marketing mistakes happen. No matter whether it was your minor spelling faux pas or a major tech slip-up, one thing is clear: as a reputation-caring email marketer, you owe an apology to your audience. Check out the main principles of creating a nice apology email.

Read on >>

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We are here to make you happy and not to scare!

We'll be frank — we've racked our brains over this Halloween email. Our creative marketers came up with super-clickbait subject lines like "My friend died after getting SUCH a discount", "It’s behind you!???? ", "Whoa…scary". We bet all of these ideas would have entertained and excited you a bit.

But then we calmed down… and thought that such jokes might overwhelm or upset you too much. So we decided not to walk on a thin ice and simply treat you with discounts.

Treat yourself with some discounts on email, web push and SMTP yearly pricing plans

This offer allows you to save money and send emails non-stop without having to recharge your balance. Buy a yearly pricing plan and get a 30% discount. Want a better discount? Buy a pricing plan for 2 years and get a 40% discount. 

Have a great day!

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Hi there! 

In this November digest, we bring you the tips on how to run your real estate email marketing, create an email marketing calendar, and improve your email accessibility. So scroll down to scoop some marketing wisdom and get a treat from our partner!

The Supreme Guide to Real Estate Email Marketing

If you think that email marketing and real estate can never work in a team, well, think again! We've prepared 5 real estate email marketing ideas from famous companies to use in your business and stand out in your subscribers' inboxes.

Read on >>

Email Marketing Calendar: Your November Through April Plan

Everyone loves holidays and your subscribers love them too! Yet even the most breathtaking Christmas email copy won't impress your subscribers for sure, because everybody is going to send that. Take a look at some cool and unusual holidays to use while planning your email campaigns.

Read on >>

Email Accessibility Guidelines, or Make Your Emails User-Friendly for Everyone

Email accessibility makes your emails user-friendly for everyone including people with disabilities as it allows them to perceive your emails and interact with them easily. There are a few design and copy adjustments you can do to make your emails more accessible which we'll explain in this article.

Read on >>

From our partners

Netpeak Spider 3.3: Integration with Google Analytics and Search Console

The new 3.3 version of the Netpeak Spider SEO tool features Google Analytics and Search Console integrations. By the way, get 10 days of free trial without limits to Netpeak Spider and Checker using promo code SPNS33.

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Don’t forget to grab your discount because our Black Friday sale will be over tomorrow! Buy a yearly pricing plan for email, web push, or transactional campaigns with a 35% discount.

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Really, you missed our Black Friday sale?

Here's your last chance to save money this year! Today we are launching a Cyber Monday sale to give out crazy-good deals on yearly pricing plans. Get 35% off on any service: email, web push, and transaction campaigns.

Have a great day!

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Hi there! 

In December’s digest, we will take a look at writing a killer email copy, using SMM to promote your brand, the importance of email backgrounds, and moving your brand to the top of search results with SEO. Check out the articles below and improve your marketing strategy today!

?? Email Copywriting: Working Tips for Writing an Effective Email Copy

Your email has been opened, but it is useless without a good email copy. Writing high-quality email copies is easier than it may sound. We have some tips and tricks to improve the content of your emails, make you stand out, and ultimately improve your email’s performance.

Read on >>

???? SMM Strategy As a Bulletproof Way to Promote Your Brand

It’s no secret that we are all on social media, but how can you use this to your advantage? With SMM you can interact with your prospects and customers in a place that they already hang out! Use our tips to make the most of your SMM efforts, and avoid common pitfalls.

Read on >>

????? Email Background Images As Your Main Email Design Priority

Just as important as your email copy, your email background, plays a crucial role in the look and feel of your messages. Maybe you have tried to read white text on a yellow background before, how was that? Check out our tips for improving your emails’ readability without sacrificing your style.

Read on >>

???? SEO Strategy to Bring Your Site to the Top of the Search

You can squeeze more value out of your marketing strategies by reminding search engines that you are important! Moving your website to the top of search results pages means more clicks, and we know what more clicks mean. Use SEO to gain a competitive advantage and level-up your marketing efforts. 

Read on >>

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Scheduled maintenance on Thursday, January 2

On Thursday, January 2, starting at 8:00 PM GMT (3:00 PM Eastern Time) SendPulse will be undergoing scheduled maintenance. We expect this to take approximately 1 hour.

We apologize for this temporary inconvenience and suggest to postpone your work with SendPulse after the maintenance.

Still have questions?

Ask our technical support

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Hello!

Welcome back from the holidays. In January’s digest, we will look into using social proof to enhance your marketing efforts, what a business account can do for you, and look back at our best articles from 2019. Start your new year right, and check out our articles below! 

???? How to Use Social Proof in Email Marketing

What do you do before you buy a product? We bet that one of the steps is reading customer reviews. This process showcases the importance of social proof or using the opinions of your peers to inform your decisions. Learn how to make use of social proof in our post. 

Read on >>

???? How to Set Up and Manage Business Accounts on Social Media: 101 Guide

Using a personal social media account for your business isn’t efficient. Use a business account to get access to more features with a business account on Facebook, Twitter, and Instagram. Take a look at all of the benefits of using a business account in our post.

Read on >>

???? Top 10 Internet Marketing Articles from the SendPulse Blog of 2019

As 2019 came to a close, we took a minute to look back at our best posts from the year. Level up your internet marketing by checking out SendPulse’s greatest hits from the last year.

Read on >>

?? SendPulse Academy is here, get your certificate today!

Want to know how to create a chatbot, send an email campaign, or web push notification? SendPulse is pleased to announce our new SendPulse Academy. In our online course, you will learn how to use SendPulse to do multi-channel marketing.

Go to the course >>

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Scheduled maintenance on Monday, February 10th

On Monday, February 10th, starting at 8:00 PM GMT (3:00 PM Eastern Time) SendPulse will be undergoing scheduled maintenance. We expect this to take approximately 1 hour.

We apologize for this temporary inconvenience and suggest postponing your work with SendPulse until after the maintenance.

Still have questions?

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Hello!

This email is our reminder that you can buy a yearly pricing plan for web push notification with a discount!

Until Friday, September 25th buy a yearly pricing plan with 40% off and send web push notifications to your subscribers for a whole year.

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At SendPulse, Black Friday mode is ON! ??

Today you can purchase an annual subscription for email, SMTP, and web push services and get 35% off the usual prices.

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Hi there!

My name is Tatiana, and I'm a product manager at SendPulse. I want to share some big news with you: SendPulse now has its own tool for validating the email addresses on your mailing lists quickly and easily - Email Verifier.

Why should you use an email verifier?

Using an email verification tool helps ensure that you don''t get bounces in your email campaigns. It is also specifically helpful for improving your deliverability rates and preserving your sender reputation.

How can you verify your mailing list?

Verify email addresses on any mailing list in the service or upload a new file. You can verify your whole list at once or check a single email address. Here''s what you need to do:

• Log in to your SendPulse account and navigate to the "Verifier" section;
• Choose a mailing list or upload email addresses from a file and click the "Verify" button;
• Get results to your inbox or check them in the "My Verifications" section.

You can learn more about the email verifier in our Knowledge Base - read, verify, and get your lists cleaned up!

The Product team and I have been working hard to release our Email Verifier, and we would be happy to receive your feedback. Please email me at tp@sendpulse.com.

Tatiana Moroz

Product manager at SendPulse

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Chatbot for Telegram

Empower your multichannel marketing with SendPulse's new feature! Create your Telegram chatbot to send bulk and personalized campaigns.

How to get started

• Connect your Telegram chatbot to SendPulse
  Enter your authentication token in your SendPulse account. You get this token when creating a chatbot for Telegram.
• Build a list of subscribers
  Place a signup widget on your website so your visitors can subscribe to your Telegram bot without leaving the page.
• Set up an auto-reply flow
  Use our chatbot message builder to set up and send auto-replies to your subscribers in Telegram.

Read more about the Telegram chatbot features and learn what they can do for your business.

P.S. You can create a chatbot and send up to 10,000 messages per month to an unlimited number of subscribers for free ?? If you plan to send more messages - choose one of our paid pricing plans.

Have a great day!

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Scheduled Maintenance Today at 7:00 PM GMT (3:00 PM EST)

We want to remind you that today SendPulse will be undergoing scheduled maintenance. We expect this to take approximately 4 hours. Maintenance allows us to improve our service and make it faster for your future work with SendPulse.

We apologize for this temporary inconvenience.

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Protegemos tus listas de correo, contenido de correo electr?nico, contrase?as y otros datos con m?todos espec?ficos de seguridad y cifrado. Pero, la seguridad de tus datos tambi?n depende de ti. Te diremos c?mo puedes proteger f?cilmente los datos en tu cuenta en solo unos minutos.

La autenticaci?n de dos factores es un nuevo m?todo para mantener segura tu cuenta SendPulse

Habilita la autenticaci?n de dos factores por SMS o la aplicaci?n Google Authenticator para acceder de forma segura a tu cuenta. Incluso si los piratas inform?ticos roban tu contrase?a, no podr?n iniciar sesi?n sin tu c?digo de dos factores.

?C?mo funciona la autenticaci?n por SMS?

Recibir?s un mensaje de texto con una contrase?a de un solo uso en tu tel?fono. No necesitas una aplicaci?n especial ni ning?n otro dispositivo para iniciar sesi?n en tu cuenta. La autenticaci?n de dos factores con SMS solo est? disponible si tienes un plan pagado.

?C?mo funciona la autenticaci?n con la aplicaci?n Google?

Si eliges usar Google Authenticator para proteger tu cuenta, recibir?s un c?digo para acceder a tu cuenta en tu aplicaci?n Authenticator sin la necesidad de recibir un SMS. Para activar este m?todo de autenticaci?n, necesitas:

1. Instala o abre la aplicaci?n Google Authenticator en tu tel?fono.
2. Escanea el c?digo QR con la aplicaci?n o crea una cuenta en la aplicaci?n utilizando una clave generada en tu cuenta SendPulse.
3. Ingresa el c?digo de 6 d?gitos generado por la aplicaci?n para iniciar sesi?n en SendPulse.

La autenticaci?n de dos factores con Google Authenticator est? disponible en los planes gratuitos y en los de pago. Navega a la configuraci?n de tu cuenta y act?vala ahora para mantener tu cuenta altamente segura.

Con los mejores deseos, el Equipo SendPulse

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Hi there!

We have updated our web push pricing plans to better meet your business needs.

Also, we are offering a discount - buy a yearly pricing plan and save up to 40% and send web push notifications for a whole year.

Our offer is valid for orders placed during the promotion period until Friday, September 25th!

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Hi there!

My name is Tatiana, and I am a product manager at SendPulse. I want to share some good news with you - now you can set up an A/B test for your emails during campaign creation. This option will allow you to test which sender name, subject line, or template design increases your email open and click rates.

Why Do You Need to Use A/B Tests?

Each time you create an email, you probably wonder if your template is presented in the best way.

Instead of going with your intuition, testing your emails before actually sending them can give you insights into which sender name to use, what CTA button color to choose, or what words and approaches best suit your subject line.

A/B tests allow you to determine the most effective email option by comparing opens and clicks of different versions of one campaign.

What Elements of an Email Can Be Tested?

Choose the parameters you want to test

• Sender name and address;
• Subject line - for example, subject line wording, preheader length, presence of emoji;
• Content - header''s design, font''s height, color of CTA buttons, and other elements.

Find out more about email testing in our article "How to Create and Send an A/B test."

What Will Happen to Email A/B Tests You Created Earlier?

All of the A/B tests you created earlier will be sent as scheduled and you'll have access to view results. But the option to create a new A/B test will be available only in the new interface.

P.S. Follow our guide to creating A/B tests to make your email campaigns even more effective!

Best wishes,

Tatiana Aksenova

Product manager at SendPulse

Need help?

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