Frustrated, disheartened, sometimes even defeated.
That’s how so many teachers feel when it comes to growing their client list. ??
Especially in the time of covid.
Can you relate? ??
There are thousands of skilled and talented instructors, just like you, Jon, who''s revenue bounces up and down, despite doing all the “right” things (like sending newsletters, posting on social media and even the occasional insta story).
In these scenarios, 99% of the time, there is a missing piece of the puzzle.
Some sort of a disconnect between you and your potential clients that is preventing them from taking that next step with you.
It''s common. At every level of business.
But, there are some common missing pieces that could be missing for you too:
1. No one knows who you are
Doing ALL THE THINGS is so time consuming with the constant social media updates, pictures to post, emails to send and stories to make.
?? Yet, why doesn’t your marketing bring you more clients?
There are many reasons but here''s one I see often: marketing to people who already know you
It’s a common assumption that posting more on social will bring you new clients and it CAN - but only if you’re using it in a way that gets you in front of new people.
?? Are you connecting with the same people over and over again?
2. They don’t understand what can do for them
Pretty much every single business lists the features of their product or service in their marketing.
Features are factual statements such as:
- Batteries included
- Open 24 hours
Useful info, but unfortunately these features don’t trigger a decision to buy.
And, if you only talk about the features, you are missing out on a huge opportunity.
Because, when you talk about the benefits as well, your clients (and potential clients) get a real insight into what they will become as your client.
Here''s why this is super important: your features are comparable. But benefits are far more specific to you and your services.
3. No Plan For Your Clients
Ok- this is a big one!
Let’s say a new client books a session - what happens next?
→ What happens after they’ve booked?
→ What happens when they come through the door or log into their first class?
→ During their first session or class?
→ And what about when they leave?
An effective Customer Journey Plan moves your prospects from “just looking” to “raving fan” status! ??
At some point on this journey (some call it a sales funnel), you hope they''ll see your value, you hope they''ll book in 3 x week, and you hope they''ll like it.
What if you didn''t have to hope?
What if when a new client came in you felt 100% confident that they were in the right place, and that you were able to guide them towards being a fully-fledged retained client and mega-champion of your brand and business?
How would that feel? ??
That''s what a cohesive marketing strategy built around your vision will do for you and your business.
So, have a think about this and then tell me:
?? What is working for you in your marketing right now?
And also, ?? what isn''t working so well?
Hit reply and let me know (I mean it - I''ll read your email Jon, I promise!)
Speak soon
xo Seran
P.S. When your marketing isn''t doing what you want it to do, it''s time to do a quick assessment of your customer journey (or marketing funnel) and see what''s working and what isn''t. With a few small adjustments, you''ll find things will quickly start to shift. What''s the missing piece of your marketing puzzle?
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