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Thanks for your interest in our data report, Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age. We wanted to make sure you had a copy of the full report, so you can view the results at any time:

Why (and How) to Get More @Mentions and Photo Tags from Customers on Instagram

Instagram and the broader industry are moving away from hashtags and towards @mentions and photo tags. Here's how brands can start getting more @mentions and tags in customer posts to gain access to relevant UGC while developing deeper relationships with consumers.

Snapchat for Business: What You Need to Know

If you're targeting Millennials and Gen Z, Snapchat is the place to be. Here's how to make Snapchat an important part of your brand’s content marketing strategy.

Introducing a Next Generation Influencer Marketing Tool

Did you know that people are nearly 10x more likely to make a purchase after seeing a peer’s social post than that of a traditional social media influencer?

Influencer marketing is everywhere, but consumers are losing trust in traditional ‘influencers.’ Studies show that the more followers someone has, the lower their engagement rates and the higher the cost — which is why we’ve built a next generation influencer marketing tool that helps brands turn their organic advocates into influencers.

Stackla’s new Organic Influencers solution helps brands easily find, engage, motivate and reward their best advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI.

The Next Evolution of Influencer Marketing is Here

The future of influencer marketing is nano and organic influencers — so we built a solution that helps brands turn their advocates into influencers with tools to find, engage and reward customers for authentic content creation at scale.

4 Omnichannel Marketing Tips To Attract Holiday Shoppers

The holiday season is the best time to make sales, but it's also one of the most competitive times of the year. – We're sharing some of the most effective ways to upgrade your omnichannel marketing tactics to attract holiday shoppers this season.

Redefining Your Influencer Marketing Program

Due to consumers distrust of traditional influencers, the influencer marketing industry is now shifting towards organic influencers — the real people who are genuine brand advocates and passionate content creators.

By redefining influencer programs to focus on organic advocates, brands can better reach and influence their target audiences, strengthen consumer trust, scale authentic content experiences and create deeper, long-term relationships with their customers.

Get this guide to learn about: 

• The rise of influencer marketing — and where it went wrong.
• Data trends around growing consumer demand for authenticity and declining trust in traditional influencers.
• The scalable benefits of adopting an organic influencer marketing strategy.

Why Organic Influencers Are The Future Of
Influencer Marketing

The influencer industry is shifting to focus on organic influencers — brands' genuine advocates and passionate content creators. Get this new guide to learn more about these latest trends in influencer marketing, and how you can redefine your brands' influencer programs for success in 2020.

Top Digital Marketing Trends Brands Need to Know in 2020

It may be a new year and a new decade, but for marketers 2020 will be focused on getting back to basics. Find out which 6 digital marketing trends will be the most critical for your brands' success this year. 

Ad Council Powers Emmy-Winning #LoveHasNoLabels Campaign with UGC

With Valentines Day around the corner, you'll love this heartwarming case study about Ad Council's #LoveHasNoLabels campaign. The campaign sourced over 40K pieces of UGC with Stackla, and they used these authentic images across their marketing channels to highlight the diverse stories of love and acceptance from their community.

Discover Strategies, Successes & Future Investments Among Retailers

In this new eTail and Stackla Social Commerce Report, we surveyed 200 retail executives to uncover which social channels and techniques retailers intend to invest in and how social commerce will evolve in coming years.

How To Make The Most Of Your Content Marketing Budget

Even brands with large marketing budgets know it can be expensive to break through the noise and grab people's attention. Discover four impactful ways to become a content marketing leader and get the most bang for your marketing bucks. 

How Top Brands Are Cutting Costs & Driving Real Returns With UGC

In today''s world we''re facing budget cuts along with mounting pressure to boost online consumer engagement and conversions. Brands like yours who have faced these challenges have had success with UGC-powered marketing strategies. Check out the case studies below to see how real brands are using authentic consumer-generated visuals to cut creative costs while boosting engagement and driving sales. 

Learn How:

• LUSH swapped out expensive photoshoots for Stackla-powered UGC and leveraged it across their web experiences and social channels - saving budget and time while boosting reach by 1340% and achieving 450% more clicks to product pages than with branded content.
• Busabout transformed their digital strategy by making 99% of their visual content UGC, and as a result, cut content creation costs by 65% and boosted online conversions by 33%.
• Toyota boosted Facebook ad engagement by 440% without increasing spend when they switched their creative from stock photos to consumer-generated visuals.  

Why User-Generated Content is Essential to Marketers Post-COVID Playbooks

Being on the cusp of a monumental change in the trajectory of consumer buying behavior, it's time for marketers to throw out the old playbooks and take this opportunity to write new ones. 

In a post-COVID-19 world, marketers will need to do more with less, and user-generated content (UGC) can be the sustainable, cost-effective and influential source of content brands need to re-establish consumer trust, drive sales through the power of social proof, and connect with people on a human level.

Learn more from our Co-Founder, Peter Cassidy, about why UGC is the key to your brands' post-COVID success.

Why UGC Should Be At the Heart of Marketers Post-COVID Playbooks

In a post-COVID-19 world, marketers will need to do more with less, and UGC can be the sustainable, cost-effective and influential source of content brands need to re-establish consumer trust, drive sales and connect with people on a human level. 

Guide to Reimagining Your Marketing Strategy For Post-COVID Success

It''s time to plan your brand''s COVID-19 recovery. Get our new COVID-19 Recovery Playbook to learn how you can reimagine your marketing strategy to ensure your brand is more authentic, trusted and connected to your customers post-pandemic. 

Crucial Content Marketing KPIs You Should Be Tracking

Do you know if your content marketing efforts drive growth? - Check out this new infographic from digital marketing expert, Shane Barker, to see the most important key performance indicators (KPIs) you need to track in order to gauge your content marketing performance. 

Infographic: How Brands' Social Media Personalities Affect Consumer Behavior

With over 3.6 billion users worldwide in 2020, social media''s reach is unmatched and if brands want to take advantage of this tool, they need to develop social media personalities that truly resonate with their consumers. Check out this infographic for data on how consumers feel about brands'' online personas.

Guide to Reimagining Your Marketing Strategy For Post-COVID Success

Consumer behavior and marketing resources are vastly different to what they were before COVID-19, and in order to succeed, marketers must rethink the way we do things, and take this opportunity to throw out the old playbooks and write new ones.

Now is the time to reimagine your marketing strategy and start preparing for recovery, and we''ve developed a guide to help you do just that.

Get this recovery playbook to learn: 

• How the pandemic has permanently changed consumer behavior.
• The new opportunities for greater growth and connection.
• How to plan the phases of your post-COVID strategy.
• Budget-friendly content types, tactics and touchpoints.

Explore Stackla's New Shoppable UGC Integration with Salesforce Commerce Cloud

Grow engagement and create new paths to purchase by seamlessly integrating shoppable, Stackla-powered UGC with your Salesforce Commerce Cloud store.

4 Impactful Ways to Make the Most of Your Content Marketing Budget  

In today's content marketing landscape, digital content consumption is up, but budgets are tight and competition is stiff, making it more important than ever to find creative ways to optimise your resources and connect with consumers.

Fortunately, it doesn't always have to be expensive to break through the noise and grab people's attention. Content marketing leaders are leveraging user-generated content (UGC) as a powerful form of visual social proof across their websites to boost on-site conversions, cut content creation costs and build consumer trust.

Learn more about the power of social proof, as well as other impactful ways to get the most bang for your marketing bucks.

8 Crucial Social Video Insights for Marketers in 2020

Video content is one of the most important parts of any good social marketing strategy, but if you want to be strategic with your video usage, you need to base your actions on hard data. That''s why we've compiled a list of eight crucial social video metrics you should be aware of for 2020.

How Trek Bikes Uses UGC to Inspire Behavioral Change During COVID-19

Join us for a free webinar next month with Trek Bikes to learn how they transformed their #GoByBike campaign to inspire behavioral change and connect with their global audience in a difficult time through user-generated content.

How Marketers are Powering Their COVID-19 Response & Recovery with UGC

Save your spot for our free webinar on 29 July to hear our panel of marketing experts from Michael Hill and City of Adelaide discuss how they''re leveraging user-generated content to address COVID-19 now and as part of their strategic recovery plans.

Your Strategic eCommerce Guide to the 2020 Holiday Shopping Seasons

With these cost-effective UGC tactics for your eCommerce holiday marketing strategy, your brand will have a comprehensive, omni-channel marketing plan that's sure to bring enormous sales (and hopefully, some holiday cheer).

The Powerful Insights You Need, In One Centralised Dashboard

Since data insights are the blueprint for any successful marketing strategy, we''ve completely redesigned the analytics dashboards and reports within our platform to make it easier for brands to measure what matters and quickly draw meaningful insights into how their UGC is performing - not just on its own, but also within the context of their overall marketing strategy.

How To Cut Costs & Boost Ad Performance

How are you shifting your digital advertising strategy at a time when people are living online and demand for fresh, authentic digital creative is up, but budgets are cut and in-person photo shoots aren't an option?

Smart brands are fueling their digital and social ad campaigns with the goldmine of free visuals that people are creating and sharing across social media. Not only does this abundance of user-generated content (UGC) allow advertisers to keep their creative fresh, but it provides a source of content that's cost-effective, trustworthy and relatable, which is what resonates with today's consumers.

Brands, like Toyota, have seen a 440% increase in total ad engagement from the previous years' campaign without any extra spend when they powered their ads with UGC. Learn more about how a UGC-powered ad strategy will allow you to build connections with consumers while cutting costs and boosting performance.

UGC Rights Management: When, Where, Why?  

User-generated content is cost-effective, abundant and impactful, making it a powerful tool for marketers. And, as more brands look to leverage it in their marketing efforts, it''s important to ensure your team is leveraging that content legally.

Tune into part three of our on-demand educational webinar series to hear from the VP & Associate General Counsel at Hunter Douglas about some of the most common legal concerns around UGC and how companies can effectively obtain content rights.

5 Low-Cost, High-Impact Digital Marketing Campaign Ideas

As brands are forced to operate with smaller teams and reduced budgets, marketers need to come up with campaign ideas that still deliver great results at a fraction of the cost. That''s why we''re sharing five digital marketing campaigns that can both be low-cost and high-impact. 

How Global Brands Are Responding To The COVID-19 Crisis

No industry has been unaffected by COVID-19, and many are stepping up to face these tough times with generosity, creativity and the support so many need. Find out how brands, like KFC, Universal Music Group, ClassPass, West Elm, Wake Forrest University and many more, are helping people get through this challenging time. 

The State of Content in the Digital Age: Survey Results  

Tune into part two of our on-demand educational webinar series to hear about what content today''s consumers find most impactful in the buying process, and what content marketers are delivering.

Hear from marketing experts at LUSH Cosmetics and The Travel Corporation as they discuss these consumer and marketer survey results around content in the digital age, what they mean for modern marketers and the ways that leading brands are evolving to continue exceeding customer expectations.

21 Memes That Accurately Depict What 2020 Was Like for Marketers

Since we are all probably in need of a laugh after how rough 2020 was, we wanted to say goodbye to it with a bit of humour. Check out these 21 memes that hilariously depict what 2020 was like for marketers.