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Survey research is the most valuable form of data collection for businesses. It gives you numbers that you can use to affect business strategy, whether it is information on a new path to take with your product, feedback on a marketing campaign, or validation that your current techniques are meeting market needs.

One of the primary difficulties in collecting survey research data is the response rate. Learn 15 quick and simple ways to increase your survey response rates.

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Event registration and management can often be a difficult task. It requires a lot of thought to ensure that your event runs as smoothly as possible. With SurveyMethods' event management software, it’s extremely easy to create events, automate time-consuming event registration tasks and processes, and track and manage RSVPs with just a few clicks!

?How Event Management Software Helps Organizers and Participants?

• For event organizers, it eliminates paperwork and data entry. They can quickly create events, add them to surveys to get feedback from guests, and track and manage RSVPs.
• Participants can easily sign up for events on their mobile phones or on their computers without having to stand in long queues or manually fill in event forms. If the event is full, they will be able to add themselves to the waitlist.

• Log in to your SurveyMethods account.
• Go to Create New Survey >> Create an Event Registration survey.

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How to solicit honest feedback and improve the quality of your data?

You’re at a restaurant. You order your favorite meal, and 20 minutes later the server brings it to you. You taste it, and you're whelmed – not overwhelmed, not underwhelmed, just "whelmed." It's something you'll eat but not something you'll tell your friends about.

Five minutes later, the waiter comes over and asks how everything tastes. You give a thumbs up, and say "everything’s great, thanks" and the waiter asks you a few more questions before you shoo him away and get back to your meal.

While restaurants are an extreme example, the truth is that any survey that doesn’t guarantee anonymity will encourage people to lie. There is no incentive to tell the truth, because the truth can only have repercussions.

So what should you do? Set up your survey to collect responses anonymously. If it is clear to your survey takers that their identity will remain confidential and their responses will not be used against them, they will be at ease giving you candid and productive feedback.

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The survey introduction provides important information to participants regarding the purpose and duration of the survey, how long the survey will take to complete, whether the responses are anonymous, and how the data collected will be utilized.

The survey introduction has to be engaging and well written that the more respondents believe that their participation is going to help you with your research, the more they’ll be willing to complete the survey and provide relevant feedback.

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Sometimes all you need is a quick feedback or response from your audience.

For example: How satisfied are you with our website? Who will win the World Cup? What's your favorite travel destination? What's your favorite drink?

With SurveyMethods, it’s easy to run online polls in any language and get instant feedback from your audience. Just type in your question and answer choices, customize your poll, and embed it into a web page. And you're set!

Log in to your account, click on the My Polls tab and begin creating your online polls.

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Market research is more complicated than it often seems. You need to not only understand the broader market – you need to make sure that it’s suitably segmented so you can address each segment to its full potential. Your "segments" can be based on any measurable grouping, for example:

• Geographic data
• Demographic data
• Behavioral data
• Psychographic data

Using the segmentation feature, you can create segments by filtering responses based on the criteria you specify. Criteria can be based on responses to a particular question in the survey, custom field values (if you’ve used them in your survey), or the date and time respondents took your survey. The segments that you create will filter and display data based on the set criteria.

1. Log in to SurveyMethods.
2. Go to Analyze >> Professional Reports: Custom Report Builder >> Create Report. This will open up the report wizard.
3. Create segments in the 3rd step of the wizard by clicking "Continue to Create Segments."

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Sometimes you may need to carry out analysis on a specific segment of your data, rather than for the entire data set. Criteria allows you to filter or break down large chunks of your data into segments and show only those responses that meet specific criteria.

Criteria can be based on responses to a particular question in the survey, custom field values (if you’ve used them in your survey), or the date and time respondents took your survey.

If you have a question in your survey asking your survey participants what their gender and age is, you can create criteria to display responses from males who are 25-35 years old.

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If you want to run surveys where you need only one response against a unique value (such as Helpdesk Ticket ID or CRM Event ID), this is the feature for you!

Let’s say you want to send a Service Satisfaction Survey to your customers after their case or ticket is closed. You want each respondent to take the survey only once per Ticket ID, but want them to take the same survey multiple times for different Ticket IDs. In such cases, you can use the "Web Launch: Single Take Per Unique Value" feature.

• Go to My Surveys >> Settings >> Web Launch: Single Take Per Unique Value.
• Check the "Set Custom Field 1 as Unique Value" setting.

This will make the first custom field that is appended to the survey web URL into a unique key and will restrict the survey to be taken only once for that custom field value.

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The quality of your survey data is only as good as the questions that you use to create it. Question writing is practically an art form because it has to be completed with a great deal of care for it to be successful for your survey. Take the time to sit and review every question to make sure your online survey is as valuable as you had hoped!

Before you start writing your survey questions, be sure to avoid these 4 common mistakes.

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Enable your respondents to save their responses midway through the survey and continue later using the Save & Resume feature. This feature is particularly useful if your survey is long, where respondents can save their responses and resume later.

• Respondents can return to their survey right where they left off without having to start all over again.

• Their responses are saved up to the page they left off.
• Respondents can modify their answers if they want to.

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Want to engage your audience and increase response rates? Then along with the effectiveness of your survey questions, make sure to pay attention to the look and feel of your survey. A well-designed and visually-appealing survey easily grabs audiences' attention and makes them want to take your survey.

With SurveyMethods, you can make your surveys appealing by adding some super fancy graphics! Get inspired with stunning pre-designed basic or graphical presentation styles that you can apply to your surveys. Pick the style that fits your brand and you are set!

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Exporting your survey data lets you save your data outside SurveyMethods so you can use it whenever you need. You can share your data with stakeholders to review and analyze customer feedback and make data-driven decisions!

These are the different formats that you can export your data to:

Download your survey responses as a spreadsheet or as a comma-separated text file. Customize the spreadsheet as you need or load the files into any third party software you use for customized analysis.

Export individual responses or the aggregated data of your survey along with stunning graphs and charts. Exporting reports in PDF makes it easy to print or share them with your stakeholders. You do not have to make any additional changes to your report!

Download a PowerPoint presentation containing the data dashboard and the aggregated data of your survey along with graphs and charts. Present it as is or edit the slides by adding notes and text as you need!

The Word export creates a Word document containing the data dashboard and the aggregated data of your survey along with graphs and charts. Customize your report as you need!

1. Log in to your SurveyMethods account.
2. Go to My Surveys >> Analyze.
3. Generate your report using any of the reporting tools.
4. Choose the export format that’s best for you!

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With panel integration, you can distribute your survey through a Panel Company in order to gather a desired number of responses from people that fit certain demographic requirements.

Let's say you need to target male consumers between the age of 30 and 50 to provide feedback on Apple iPhones that they own. To get the required respondents:

- Contact a Panel Company that has a database of the types of respondents you are looking to survey.

- The Panel Company will provide you with three URLs for the following categories of respondents:

• Completed: Respondents that qualify and complete the survey.
• Disqualified: Respondents that do not meet your criteria.
• Quota Full: Respondents that take your survey after the quota has been met.

- Every respondent that takes the survey will be redirected to one of these URLs provided by the Panel Company depending on their status: Completed, Disqualified, or Quota Full.

Click Learn More to read through our help documentation and understand the steps to set up your panel integration.

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In this age of digitization, it is crucial to streamline processes by eliminating time-consuming and resource-intensive tasks. Integrating your applications with SurveyMethods will allow you to maximize efficiency by automating routine tasks, leaving you more time for critical business processes.

Using our survey API, you can automate tasks by facilitating smooth and seamless integration of third-party applications like ERP, CRM, and Helpdesk systems with SurveyMethods.

The SurveyMethods API is a RESTful API. Our API makes it possible for your system to communicate with SurveyMethods without having to login to the SurveyMethods website. We have released several APIs and are continuously adding new ones to create an endless variety of integration possibilities.

Download and read our REST API documentation to help you get started and for detailed information on the API library.

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If you have any questions on our survey API, or need help on integrating your system with SurveyMethods, please contact us to get help from our support team. We’ll be happy to help!

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Matrix questions are one of the most common question types in any survey and are commonly used in both market research and scientific research. Matrices also help with data analysis, question wording, and other areas that make it a good choice for most surveys that need to assess multiple items of data on the same scale at once.

Matrix questions have many benefits but they are not without their weaknesses either. Here are the benefits and weaknesses of using these types of questions in your survey.

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Sometimes you may need to work on the same survey together with a colleague who is at a different location or just delegate your survey tasks. In such cases, you can use the SurveyMethods collaboration feature.

This feature offers a multi-user environment that allows you to share and collaborate on your surveys with friends and colleagues, someone outside your organization, or across teams and departments while giving them the opportunity to edit, copy, or simply view the survey.

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With SurveyMethods, launch your surveys in different ways to reach different target audiences in just a few clicks: by email deployment, web deployment, and using alternate distribution methods.

• Send a unique survey link to one or more email addresses, and track each response by their email address.
• Personalize your email invitations before you send out the survey to your invitees.

• Generate a generic web URL for your survey.
• Post this URL on a website or paste it in an email and send it to people you would like to take your survey.

To learn more, read our help documentation.

• Post your survey on Facebook to gather feedback and opinions from your employees, customers, friends, and colleagues.
• Tweet your survey link to your Twitter followers.

• Embed your survey link into your website using JavaScript Code or HTML iframe tag. For this, you’ll need to generate JavaScript code or an HTML iframe tag to embed your survey into a web page.

• Log in to your SurveyMethods account.
  
• In the "My Surveys" section, select a survey and then click "Launch."

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With SurveyMethods, you can create and distribute stunning email newsletters in minutes and share meaningful, appealing information with your customers. Choose from beautifully-designed customizable newsletter themes across categories: Customer Service, Restaurant, Sales, Events, Technology, Holidays, Flags, and lots more!

All you need to do is log in to your account, click on the My Newsletters tab and begin creating newsletters.

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If you collect sensitive information through surveys (like financial or personal information), the security of your data needs to be ensured. Using the Secure Socket Layer (SSL) feature, you can add an additional layer of security to your surveys, and ensure secure transmission of data and responses over a secure, encrypted connection.

SSL surveys begin with https://. Your browser will display a closed lock icon in the address bar.

• Log in to your SurveyMethods account.
• Navigate to Settings >> Survey General Properties.
• Click "Enable SSL for Additional Security."
• Check "Enable SSL (HTTPS) for this survey."
• Save.

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SurveyMethods provides one of the most comprehensive REST API’s that enable any third party applications to quickly and easily integrate with SurveyMethods. Our API makes it possible for your system to communicate with SurveyMethods without having to login to the SurveyMethods website.

Download and read our REST API documentation to help you get started and for detailed information on the API library.

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Customize the flow of your survey to present only those sections of your survey to respondents that are relevant to them.

• Using page logic, you can direct respondents to relevant sections of the survey, another survey or website, display a customized message, screen respondents based on panel or quota rules, or end the survey.
• Page logic can be conditional or unconditional. Conditional page logic can be set up based on questions, quotas, or custom fields while unconditional page logic triggers an action irrespective of the response given.

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Gather the exact number of responses you need from your survey using quotas. Set up a quota on the total number of responses or on conditions based on questions or custom fields.

• Quotas let you collect a specific number of completed responses for your survey.
• Quotas can be set up to limit the number of responses for your survey or limit the total responses from people that meet certain conditions in your survey.
• Quotas can be conditional or unconditional. Conditional quotas can be set up based on questions or custom fields while unconditional quotas consider the total number of complete responses.
• There are a number of actions that you can specify for the survey to perform after the quota has been met: Close Survey, Redirect to Website, Show a Message, Redirect to Another Survey, and Panel Integration.

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Do you want to engage your audience with stunning surveys? SurveyMethods makes it easy to create and distribute sophisticated online surveys in minutes.

• Stunning presentation styles
• Pre-designed templates
• Comprehensive question types
• Branding
• Advanced logic and quotas
• Personalized survey email invitations and welcome greetings
• Customized error messages and button texts
• Launch surveys in different ways to reach different target audiences: email, web, or social media
• Survey collaboration

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There are many different ways to understand customer priorities. One way is known as a "linear rating scale." It is a simple way of judging customer priorities using a basic and easy to understand scale that allows for quick and easy analysis.

But like most ways of researching your market, it is not without its weaknesses. Learn the advantages and disadvantages of a linear rating scale for analysis.

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Not sure how to get started with your survey? Use one of SurveyMethods’ professionally-designed survey templates to jumpstart your survey design.

Whether you need to run a customer satisfaction survey, employee 360 degree survey, or an event survey, we’ve got an extensive library of pre-designed templates across categories that make it easy for you to create your surveys in minutes and start collecting data. Use them as is or customize them to your needs.

Log in to your account to browse through these pre-designed survey templates and many more!

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Present your survey data using stunning graphs and charts! Choose from a variety of chart types like column, pie, bubble, area, line, and scatter.

• Apply chart themes, show or hide the legend, set attractive colors to chart categories, or apply a background color to your chart.
• Analyze your data based on different criteria like responses to specific questions, the date and time respondents took the survey, or custom fields.
• Export reports to Word, PowerPoint, Excel, PDF, or securely publish your survey results on the web.

• Log in to your SurveyMethods account.
  
• In "My Surveys," select a survey and then click "Analyze."
• In "Professional Reports: Quick Report Generator," click Create Report. Here you’ll be able to see a summarized view of your survey data in the form of graphs and charts.

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Looking to gain insight into your survey audience? Ask the right kind of questions to elicit the answers you need that is going to help you with your research.

Before writing your survey questions, you’ll need to clearly understand the objectives of your survey, the target audience, and what you intend to do with your survey results. Once you are clear with these, determining the question type of each of your questions is easy.

SurveyMethods provides 20 different question types for creating surveys. From single and multiple choice questions to open-ended questions to matrix questions, we have all the question types that you need to collect data.

Not sure which question type to use in your survey? Read our help documentation to learn more!

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This advanced reporting tool allows you to design your own custom reports. A simple 5-step wizard ensures that your report is ready in minutes! What’s more, your report saves automatically while you work on it.

• Customize the layout of your report using drag and drop objects.
• Choose the objects you want to add to your report - headers, footers, text and formatting elements, charts, statistical tables, and lots more!
• Configure the page size, text formats, and spacing between elements.
• Generate cross-tab tables and charts, add multiple segments to slice your data, compare and analyze segments, export reports to Word, and more!

• Log in to your SurveyMethods account.
  
• In "My Surveys," select a survey and then click "Analyze."
• In "Professional Reports: Custom Report Builder," click Create Report and follow the steps for creating your report.

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If you want to trigger surveys remotely from your CRM, ERP, or Helpdesk systems without having to login to your SurveyMethods account, this is the feature for you!

With this feature, you can integrate the survey launch process into your systems, and automatically send surveys to your customers to gather real-time feedback.

A company "Acme" has a customer support Helpdesk system. Every time a customer calls in to report a problem, a support representative creates a ticket to resolve the customer's issue. After the ticket is closed, Acme sends a survey to the customer to obtain feedback on their support experience.

• Acme can automatically send the survey to the customer without logging in to Acme’s SurveyMethods account.
• Acme's Helpdesk system communicates with SurveyMethods and "tells" SurveyMethods to send the "Customer Experience Survey" in Acme’s SurveyMethods account to the customer’s email address. This is all done automatically.

Read our help documentation to understand what you need to do to automate the process!

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Trust you are enjoying using our features!

We want to make sure that our features and functionalities make it easy for you to get your work done faster. If you have any questions on our features or require any additional information on a particular feature, please feel free to let us know.

Email us or give us a call so we can set up a time to discuss what you are looking for. We’d be happy to guide you through!

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Use our code-free integration using Zapier to connect with numerous web applications like MailChimp, Salesforce, Freshdesk, and Gmail so you can automate tasks and ensure seamless data flow across multiple applications.

You’ll just need your SurveyMethods API key and accounts in SurveyMethods, Zapier, and the web applications you need to integrate with. Using these integrations, you will be able to send surveys, synchronize your email lists, receive email notifications, and lots more! Read more.

These are just two examples of the thousands of applications SurveyMethods integrates with using Zapier. Here are more ways to use Zapier with SurveyMethods.

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If you need to just browse through individual responses or view the aggregate data of your survey responses, these are the reporting features you’d like to use!

• View each response in detail.
• View the response type (email or web), email address, survey completion status, the start and end date and time, time spent on the survey, and custom fields.
• Analyze your data based on different criteria like responses to specific questions, the date and time respondents took the survey, or custom fields. Learn more.

• Log in to your SurveyMethods account.
  
• In "My Surveys," select a survey and then click "Analyze."
• In Basic Reports, click Individual Results.

• View the summarized data of your survey responses. This will help to get an insight into the overall results of your survey.
• Analyze your data based on different criteria, or filter your responses by completed responses, partial responses, or all responses. Learn more.

• Log in to your SurveyMethods account.
  
• In "My Surveys," select a survey and then click "Analyze."
• In Basic Reports, click Results Summary.

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It’s no longer necessary to assume or guess what your customers’ needs and expectations might be. One of the most effective ways to keep an open dialogue with customers is to use surveys, which give your customers a chance to provide the feedback you need to understand what’s important to them. You might be surprised with what you learn!

Here are 6 key steps for conducting effective online surveys:

1. Define Your Survey’s Objectives
2. Identify Your Target Audience
3. Prioritize Your Questions
4. Test the Survey
5. Communicate the Survey’s Purpose
6. Analyze and Act Upon the Results

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Dig deeper into your survey data to make better decisions! Conduct in-depth analysis of your data with our powerful reporting and analysis tools. Once you have collected your responses, you’ll be able to view and analyze your results in the "Analyze" section.

There are two types of reporting tools that you can use to analyze your data.

• Individual Results: This report displays each response in detail. View the response type (email or web), email address, survey completion status, the start and end date and time, time spent on the survey, and custom fields.
• Results Summary: View the aggregate data of your survey responses. This will help to get an insight into the overall results of your survey. Filter your responses by completed responses, partial responses, or all responses, and export reports to Word.
• Graphs and Charts: Present your survey data using stunning graphs and charts like column, pie, bubble, area, line, and scatter. Filter your responses by completed responses, partial responses, or all responses, and export reports to Word and PowerPoint.

In addition, the basic reporting tools also enable you to analyze your data based on different criteria, export reports to Excel and PDF, or securely publish your survey results on the web.

Custom Report Builder: Design your own custom reports using drag and drop objects. Generate charts and cross-tabs, add multiple segments to slice your data, compare and analyze segments, export reports to Word, and more!

• Log in to your SurveyMethods account.
• In "My Surveys," select a survey and then click "Analyze" to explore all our reporting tools!

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Create and save a list of contacts to distribute your surveys and newsletters using Email Lists. Once you have created your lists, you can edit or import email addresses to them.

?Basic Email Lists

Basic email lists contain just the email addresses. They are great if you need to send out an announcement to a list of people but do not to wish to personalize the salutation on each email. ??Read more.

Advanced Email Lists

Using advanced email lists, you can attach additional information (like first name, last name, or city) to each email address. This information can be used to personalize your email messages. Up to 5 such additional custom fields can be attached to an email address. Read more.

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Once you send out your survey invitation, you may collect a large percentage of responses, but you may still have many more invitees who have either not responded or not completed your survey. So what can you do? Remind your invitees to take your survey so you reach as much of your sample size as possible!

If you've launched your survey using the Email Launch method, you're typically going to have invitees that have:

• Completed your survey
• Responded partially to your survey
• Not responded at all

Use reminders to ring a bell to those that have partially taken your survey or not responded at all.

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Email newsletters are the most popular online marketing tool when it comes to connecting with customers and prospects.

Whether it’s a general announcement about a product or an upcoming event, a personalized offer to exclusive customers, or just the latest industry news and trends, email newsletters are an excellent way to create awareness, improve customer engagement, and nurture business relations.

With SurveyMethods, you can create and share attention-grabbing newsletters in minutes and engage your audience with meaningful, appealing information. Select one of the stunning professionally-designed themes or get creative with the extremely intuitive interface and build your own custom newsletters from scratch.

• Professionally-designed themes that can be easily customized
• Drag-drop design objects
• Custom images
• Social sharing components
• Track readership insights, and lots more!

All you need to do is log in to your account, click on the My Newsletters tab and begin creating newsletters.

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Researchers pre-test a survey for a variety of reasons. At its core, pretesting is designed to make sure that people understand the questions, and that there isn’t anything in the data that indicates that the information is inaccurate.

Pre-testing is the only way to make sure that your survey is getting you as close to perfect answers as possible. Here's a look at 6 easy ways to pre-test your survey questionnaires.

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Market research is about finding information. The purpose of conducting that research is so that you can find something within the information you collect that you can exploit to improve your business.

Whether it is a market need, a successful advertising strategy, the reception to your current products or more, market research is the best tool for discovering how to run your business.

Survey research is one of the most common ways that companies collect market research data. There are two styles of survey research: Qualitative Research and Quantitative Research.

Here’s a detailed comparison between these two types of research.

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Every time you lose an employee, you lose out on their production for as long as the job remains vacant and invest countless hours trying to find a suitable replacement and training them to do the job adequately.

Developing an effective employee retention strategy is crucial for building a successful business. While each company is different, you should always have a strategy in place that maximizes your ability to retain your best employees. You’ll learn what works best in your company over time, but you should always create a strategy to improve employee retention.

Here are 7 great strategies for retaining employees and minimizing turnover!

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Surveys allow your business to learn from how the actual customer is experiencing your business, rather than simply relying on what your subjective eyes and ears tell you.

Customer satisfaction surveys come in several different shapes and styles, and most companies come up with their own unique way of gauging satisfaction accurately.

For example, satisfaction for an insurance company may not be the same as satisfaction at a grocery store. The type of business, client list, etc., all change satisfaction results. Yet in general, most surveys fall under two categories:

• Direct Transaction Surveys
• Overall Satisfaction Surveys

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One of the biggest concerns about running in-house employee surveys is that employees may be less likely to fill the responses out honestly if they believe that their responses may be tracked.

To get reliable results, your data needs to be as accurate as possible. While it is unlikely that every employee always answers honestly, the more honest responses you get, the more your data can be used to make decisions.

Here are some ideas that will help you get reliable responses from your in-house employee surveys.

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It takes a lot of careful editing to improve your survey response rate. Survey best practices indicate that to improve response rates, you need to reduce the amount of work the respondent has to complete in order to fill out your survey. One way to do this is by fitting as many questions as you can on a page!

Here are several tips that you can use to fit more questions on each page and improve your completion rate by a hefty margin!

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It’s not enough to have a good customer experience. We want to have an "awesome" customer experience, and that involves some thinking outside the box.

Awesome customer experience yields awesome results for your company, and can aid you not only in retaining customers, but also word of mouth marketing, employee and customer satisfaction, and much more!

The best way to make sure a customer is thrilled with your business is to know what they want and provide it for them. We have listed out 5 tips to help you create a great experience for your customers!

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The SurveyMethods Team

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Feedback from your clients is a crucial aspect of developing a successful business. It allows you to ensure that your products, services, and customer support are all on the right track.

One of the primary ways to measure customer satisfaction is to use a customer satisfaction survey. These surveys are designed to give you anonymous insight about how the customer views your company and what – if anything – needs to be changed in order to retain their business.

While customer satisfaction surveys are extremely beneficial, they also have a few downsides.

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The SurveyMethods Team

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Customer loyalty is the most valuable asset for a business that goes a long way in improving their long-term financial outlook. Every company would certainly prefer their customers remain loyal, rather than defecting to a competitor.

Loyal customers bring in considerable revenue and goodwill to a business, and should be considered one of the primary focuses of your marketing strategy. While there is certainly a great deal of value to having customers that are loyal to your products and brand, not all loyal customers are valuable.

To better understand the rationale behind this theory, we have broken down loyal customers into four distinct types. Here’s a detailed description of each and how to address their needs.

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The SurveyMethods Team