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TBR believes Nokia’s big bet on enterprise, which includes webscales and other industries such as manufacturing, transportation, utilities and mining as well as the public sector, is timely and critical to ensure the vendor can make the transition from relying on CSPs for the bulk of its revenue to relying on a more diversified mix of customers (CSP and non-CSP) to hedge itself from the prevailing winds of shifting CSP spend while exposing it to adjacent growth opportunities that are aligned with its offerings and capabilities. Currently, CSPs account for around 85% of Nokia’s corporate revenue with Enterprise comprising over 5% and patent licensing fees and other corporate revenue sources contributing the remainder.

Hardware commoditization is pressuring traditional data center vendors to invest in related emerging technologies

The data center hardware market has been on a downward trend due to commoditization for years. As a result, vendors have had to get creative to maintain their financial performance. Some vendors that have not adjusted have been forced out of highly contested markets or had assets or whole organizations acquired. However, many vendors have adjusted by investing in new ventures to maintain hardware relevance. Non-volatile memory express (NVMe) and hyperconverged infrastructure are two examples of technologies that have upward potential in the declining hardware market.

Other vendors have chosen to explore entirely new areas, such as quantum computing, to maintain relevance. IBM is notorious for laying the tracks to new markets, and quantum is no exception. TBR believes IBM’s quantum computing investments might increase the longevity of the mainframe, as we see a future in which mainframes and quantum computers can work together to answer tough computational questions. IBM is also investing in high-performance computing, another technology that could fill this space for mainframes.

Change is the only thing in the data center market that is guaranteed. TBR believes 2020 will be marked by a lot of change, and vendors will either adapt or be left behind. Consumption-based pricing and quantum computing are just two examples of the types of change that are coming to the data center space, but there are many others still to come. Vendors that embrace change will be around for the long haul, and fast-followers are more and more likely to be left behind if they sacrifice research and development for quick returns for their capital investors. Vendors should encourage innovation around new ideas to maintain relevance while commoditization maintains its unrelenting grip on the data center hardware space.

Tableau has been a long-standing leader in the data visualization space, growing year-to-year revenue by double digits over the past 12 months and maintaining a devoted ecosystem of customers and partners, highlighted by their enthusiasm at TC19. Customer and partner appreciation for the company is understandable, as Tableau offers a robust and mature portfolio of data visualization tools, and is currently innovating around improving these offerings with new features such as Ask Data, Explain Data and Tableau Catalog. New capabilities will enable Tableau to add seats within its existing user base and make it easier for business users to interact with Tableau’s data analytics offerings and simplify data management. This ongoing innovation is complemented by Salesforce’s (NYSE: CRM) acquisition of Tableau, creating a joint value proposition that will bring Tableau into more conversations as enterprises undergo digital transformations.

Leading CSPs tackle business and network transformation to capture value created in the digital era

Key technologies, most notably cloud, virtualization, 5G, edge computing, AI and machine learning (ML), are coalescing to usher in a new era, commonly referred to as the digital era, but also referred to as the 5G era or the fourth industrial revolution (Industry 4.0). It is widely expected that during this era, industries will be fundamentally transformed, people’s lives will be greatly enhanced, and productivity will enter a new phase of sustained growth, all of which will contribute to an economic boom and improved standard of living. Communication service providers (CSPs) have a golden opportunity to play a critical role in the digital era by providing not only ubiquitous, intelligent connectivity but also value-added services that participate in and enable this economic development.

While the future looks bright for participants in the digital era, especially for CSPs, the reality is that CSPs’ traditional business models, established ways of working and current network systems are not relevant in this new era, meaning these companies must transform into digital service providers (DSPs) and become more webscale-like in nature. As part of this imperative to evolve, leading CSPs are transitioning their networks to a virtualized, container- and microservices-based, cloud-native architecture. This cloud-centric network architecture will enable CSPs to participate in new value creation stemming from new technologies, such as 5G and edge computing, and adopt next-generation network operations based on data as well as AI and ML for continuous automation. This new architecture will also enable CSPs to take advantage of network slicing and low latency to more effectively support use cases in areas such as autonomous transportation, video analytics, robotic process automation, AR/VR solutions, advanced healthcare applications and cloud-based gaming.

TBR’s research suggests 2020 will be a springboard year for telecom industry development toward the new architecture, with spend in the key markets of 5G, network virtualization and edge computing all poised to ramp up significantly through the middle of the next decade. TBR’s research also suggests that systems integrators will play a much broader and key role in helping CSPs transform their businesses and networks and that webscales will increasingly encroach on CSP turf as they concurrently pursue new value created from the abovementioned technologies.