We''ve been making our products in San Francisco since day one and our trips to the factory take us back and forth across the Golden Gate Bridge almost daily. Here is a tidbit from NPR about the unique color of the bridge, International Orange:
The color came about thanks to Irving Morrow, the Golden Gate''s consulting architect, who noticed the striking reddish-orange primer painted on some of the steel.
Morrow designed the bridge''s lighting and its art-deco styling. He also championed the unusual color. Most bridges were gray, silver or black. It was expected that the Golden Gate Bridge would follow suit.
"He had to convince the Department of War, the permitting agency at the time, that the largest suspension span ever built at the time [should] have this wild crazy color," says Golden Gate Bridge spokeswoman Mary Currie.
The bridge''s construction began in 1933. Two years later, Morrow made the case for the wild color in the 29-page document, Report on Color and Lighting, which he presented to the bridge''s board of directors.
When choosing a color for our garment dyed Coverall jacket, International Orange immediately came to mind for obvious reasons. The factory that makes the jackets is 10 miles south across the bridge from our studio in Sausalito and the jackets are dyed 10 miles north of our studio. The color was meant to be.
Our International Orange Coverall jacket is our Item of the Week this week -- 20% off until midnight Golden Gate Bridge time August 20, 2020.
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Tony Patella
Pete Searson
Tellason
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