Hey,
There''s no doubt about it, this year has been rough for more than a few reasons.
Even though the changing of the year might seem arbitrary, it can give a sense of renewed hope.
And while we do have a lot to hope for in 2021, to be honest, it doesn''t matter that much to me what happens.
Why?
Well, you see most people hope for "normalcy."
They hope that the WORLD will change for them.
But entrepreneurs like us don''t just hope for a different world.
We accept the world the way it is, and find ways to work around it.
In fact, without big freaking problems, entrepreneurs don''t exist.
The reality is that you cannot CONTROL what will happen in the world in the next year.
BUT, there is one lever that you CAN pull that is the biggest growth factor for 2021.
Although I would love to promote our services here and tell you about our new secret SEO strategy, the products we have cooking up, and the tricks we''re about to reveal...
It''s not that.
It''s something much more powerful.
The biggest growth factor for 2021 is YOU.
You see, 2020 for me, and I imagine for most people, was riddled with anxiety.
Anxiety about the coronavirus, what''s going to happen to the businesses, employees, the political climate, etc.
Focusing on a lot of stuff that I can''t actually control.
It''s easy to put the weight of the world on your shoulders and forget the basics...
Forgetting about working on the one thing you can control - YOU.
So, I''m writing this to you to encourage you to be a little bit selfish in 2021.
In an emergency situation, you''re supposed to put your oxygen mask on first before helping others.
You gotta take care of YOU first, and it doesn''t have to be complex.
The basics are the levers that will allow you to 10X everything else.
You probably already know this to be true - I''m just here to remind you, because that''s what you really need.
A reminder to do what you already know.
- Are you giving yourself enough time to sleep & recover?
- Are you giving your body enough nutritious foods to produce energy?
- Are you giving yourself enough exercise?
- Are you connecting with people that love you?
- Are you filling your mind with positive messages? Or are you letting the news dictate your mood?
It sounds obvious, but I would bet that some of these basics went out the window this year with everything that happened.
It''s no wonder why it''s hard to handle.
We don''t know what''s going to happen in 2021, but you can control what happens with you.
If you can get yourself right, you''ll have the strength to make the right moves.
In the book "The Hard Thing About Hard Things," Ben Horowitz writes:
"Whenever I meet a successful CEO, I ask them how they did it. Mediocre CEOs point to their brilliant strategic moves or their intuitive business sense or a variety of other self-congratulatory explanations. The great CEOs tend to be remarkably consistent in their answers. They all say, "I didn't quit."
Here''s to 2021, and the unstoppable, unshakable, YOU.
Happy New Year!
The HOTH Crew
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