This site did not show evidence of storing passwords in plaintext.
This site does allow secured connections (https)
This site did show a clear way to unsubscribe from their emails
This site does verify your email address.
Membership Emails
Below is a sample of the emails you can expect to receive when signed up to tirthyatri.
To activate your user account, please click the activation link below:
http://www.tirthyatri.com/register-as-partner/?action=activate&user_id=4&activation_key=rllohaz8JiN5vdMqtbAr