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Call for Nominations 2020

Tools of Change social marketing toolkit

Dear Abigail:

Do you know a particularly effective or innovative approach for changing energy use or travel behaviors? Is there evidence of success? As we grapple with climate change, the world needs examples of such programs. We seek out and highlight the best ones we can find, through our peer-scored Landmark designation process. Please consider nominating your own program or approach - or suggesting one that impressed you.

Due to COVID-19, the deadline for 2020 Landmark nominations has been extended to July 3.

Please help us spread the news; if you know of others who might be interested, forward this message to them.

Cheers, Jay

Jay Kassirer, GM, Tools of Change

Benefits

Expert review
Professional visibility and recognition
Documentation of your work
Contribution to your professional community
Contribution to addressing climate change and moving towards sustainability

Designated approaches and programs get exposure, credibility and free, on-line program case study materials, which can make it easier for them to maintain or increase program funding. Program organizers can use the Landmark logo to indicate their designation. When used on your website or in electronic newsletters, a unique embedded HTML code provides direct click-through access to your program''s online case study materials.

Deadline: July 3, 2020

Click the "read more" button below for:

Nomination form
List of panelists
Recent designations
Scoring process, schedule
News release on the designation, with a backgrounder on Tools of Change

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

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TOC News

May 2020 | Two New Transportation Case Studies Posted

Dear Abigail:

I hope you are healthy in these times of self-isolation and COVID-19.

We''ve now posted two new transportation behavior case studies. The first focuses on shifting transit demand from peak periods to shoulder times; the second on electric car purchases. Details are below.

Cheers, Jay

Jay Kassirer

General Manager, Tools of Change

BART Perks II

Shifted travel to earlier, less-congested periods (6% - 13% increases) and to later, less-congested periods (19% - 20% increases)
More cost-effective than alternative options

BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the average fare associated with each freed-up seat. At full-scale, the approach was predicted to be cost-effective relative to purchasing and maintaining more transit cars. This six-month randomized control study took place in San Francisco during the first half of 2019.

Norway''s Promotion of Electric Vehicles

Led to electric vehicles outselling petrol and diesel vehicles in 2019
Helped Norway achieve the highest market penetration of electric vehicles per capita in the world

Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives have included: exemption from vehicle registration and high purchase taxes, reduced road tolls, free parking, and access to some bus lanes.

Join our Mailing List / Change Your Preferences

Did someone else forward this email to you? Have your topic interests changed? Get on our mailing list or change your preferences by clicking here.

Help Spread the Word

Use portions of this newsletter and / or our full case studies in your own newsletters, listservs etc. All we ask is that you include the following short credit: Courtesy of Tools of Change (www.toolsofchange.com) which promotes best practices in social marketing and a healthier, more sustainable future.

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Update Profile |

Sent by kassirer@cullbridge.com

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Call for Nominations 2020

Dear Abigail:

Do you know a particularly effective or innovative approach for changing energy use or travel behaviors? Is there evidence of success? As we grapple with climate change, the world needs examples of such programs. We seek out and highlight the best ones we can find, through our peer-scored Landmark designation process. Please consider nominating your own program or approach - or suggesting one that impressed you.

Due to COVID-19, the deadline for 2020 Landmark nominations has been extended to July 3.

Please help us spread the news; if you know of others who might be interested, forward this message to them.

Cheers, Jay

Jay Kassirer, GM, Tools of Change

Benefits

Expert review
Professional visibility and recognition
Documentation of your work
Contribution to your professional community
Contribution to addressing climate change and moving towards sustainability

Designated approaches and programs get exposure, credibility and free, on-line program case study materials, which can make it easier for them to maintain or increase program funding. Program organizers can use the Landmark logo to indicate their designation. When used on your website or in electronic newsletters, a unique embedded HTML code provides direct click-through access to your program''s online case study materials.

Deadline: July 3, 2020

Click the "read more" button below for:

Nomination form
List of panelists
Recent designations
Scoring process, schedule
News release on the designation, with a backgrounder on Tools of Change

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

TOC News

April 2020 | Two New Energy Landmark Case Studies Posted

Dear Abigail:

I hope you are healthy in these times of self-isolation and COVID-19.

We''ve now posted the two Energy Landmark case studies designated in 2019. The first focuses on home energy conservation behaviors, the second on corporate renewable energy choices.

The deadline for 2020 Landmark nominations has been extended to July 3.

Details below.

Cheers, Jay

Jay Kassirer

General Manager, Tools of Change

Overview

Community-level goal setting and competitions
Support from local trained Energy Masters
9% reduction in energy use
Cost-effectiveness of 1.2 kWh saved annually per US$ spent (2,867,500 / 2,336,715)
Replicated in 16 European countries

Europe’s Energy Neighbourhoods program engaged neighbourhoods to ‘bet’ that they could reduce energy use by at least 9% over a four-month time period, with no investments in technology. Each neighbourhood was supported by an Energy Master who received training. Those groups that made savings of 9% or more were rewarded with certificates and prizes, and received local media attention.

Overview

Brings together influential global businesses committed to using 100% renewable electricity
Increases corporate demand for – and in turn supply of – renewable energy
Involves third-party-verified public disclosure of corporate progress, inter-company comparisons
Helps members influence related local government policies.
211 member companies purchasing 87 TWh of renewable energy annually in 2019

RE100 is a global, collaborative initiative that is accelerating a shift in corporate energy purchasing to reduce global carbon emissions and buy energy from renewable sources. Membership involves public disclosure of progress, with third-party verification, inter-company comparisons, and norming to a common goal of 100% renewable electricity.

Landmark Designation, Nomination Process

Landmark Panel

The panel that designated these two case studies includes members from on-the-ground programs (including Arien Korteland from BC Hydro and Brian Smith from the Pacific Gas and Electric Company) as well as some of North America’s most proactive consulting, NGO and government organizations supporting energy conservation professionals (including Kathy Kuntz from Kanndo Consulting, Doug McKenzie-Mohr from McKenzie-Mohr Associates, Sea Rotmann from Sustainable Energy Advice Ltd., Reuven Sussman from the American Council for an Energy-Efficient Economy, and Marsha Walton from the New York Energy Research and Development Authority.)

Sea Rotmann from Wellington N.Z. is our newest panelist

Landmark Nominations Due July 3

This year''s deadline for nominations has been extended to July 3, 2020. Nominate your program or suggest one that impressed you.

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

Call for Nominations 2020

Dear Abigail:

Do you know a particularly effective or innovative approach for changing energy use or travel behaviors? Is there evidence of success? As we grapple with climate change, the world needs examples of such programs. We seek out and highlight the best ones we can find, through our peer-scored Landmark designation process. Please consider nominating your own program or approach - or suggesting one that impressed you.

Due to COVID-19, the deadline for 2020 Landmark nominations has been extended to July 3.

Please help us spread the news; if you know of others who might be interested, forward this message to them.

Cheers, Jay

Jay Kassirer, GM, Tools of Change

Benefits

Expert review
Professional visibility and recognition
Documentation of your work
Contribution to your professional community
Contribution to addressing climate change and moving towards sustainability

Designated approaches and programs get exposure, credibility and free, on-line program case study materials, which can make it easier for them to maintain or increase program funding. Program organizers can use the Landmark logo to indicate their designation. When used on your website or in electronic newsletters, a unique embedded HTML code provides direct click-through access to your program''s online case study materials.

Deadline: July 3, 2020

Click the "read more" button below for:

Nomination form
List of panelists
Recent designations
Scoring process, schedule
News release on the designation, with a backgrounder on Tools of Change

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

Call for Nominations 2020

Dear Abigail:

Do you know a particularly effective or innovative approach for changing energy use or travel behaviors? Is there evidence of success? As we grapple with climate change, the world needs examples of such programs. We seek out and highlight the best ones we can find, through our peer-scored Landmark designation process. Please consider nominating your own program or approach - or suggesting one that impressed you.

Due to COVID-19, the deadline for 2020 Landmark nominations has been extended to July 3.

Please help us spread the news; if you know of others who might be interested, forward this message to them.

Cheers, Jay

Jay Kassirer, GM, Tools of Change

Benefits

Expert review
Professional visibility and recognition
Documentation of your work
Contribution to your professional community
Contribution to addressing climate change and moving towards sustainability

Designated approaches and programs get exposure, credibility and free, on-line program case study materials, which can make it easier for them to maintain or increase program funding. Program organizers can use the Landmark logo to indicate their designation. When used on your website or in electronic newsletters, a unique embedded HTML code provides direct click-through access to your program''s online case study materials.

Deadline: July 3, 2020

Click the "read more" button below for:

Nomination form
List of panelists
Recent designations
Scoring process, schedule
News release on the designation, with a backgrounder on Tools of Change

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

November 2020 | New Water Conservation Case Study from Cape Town

Dear Abigail:

I hope you are healthy in these times of social distancing and COVID-19.

You may find our newest case study of interest because it illustrates an appropriate and effective use of a fear appeal to reduce water consumption in Cape Town, South Africa.

Cheers, Jay

Jay Kassirer, General Manager, Tools of Change

Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water

Decreased household water use from 540 to 280 liters per day.
Increased the percentage of homes using under 10,500 liters from 64% to 81%.

Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. This case study illustrates an appropriate and effective use of a fear appeal to lower water consumption in Cape Town South Africa as this city of four million people reduced water use enough to avoid disaster.

Join our Mailing List / Change Your Preferences

Did someone else forward this email to you? Have your topic interests changed? Get on our mailing list or change your preferences by clicking here.

Help Spread the Word

Use portions of this newsletter and / or our full case studies in your own newsletters, listservs etc. All we ask is that you include the following short credit: Courtesy of Tools of Change (www.toolsofchange.com) which promotes best practices in social marketing and a healthier, more sustainable future.

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

TOC News

April 2020 | Two New Energy Landmark Case Studies Posted

Dear Abigail:

I hope you are healthy in these times of self-isolation and COVID-19.

We''ve now posted the two Energy Landmark case studies designated in 2019. The first focuses on home energy conservation behaviors, the second on corporate renewable energy choices.

The deadline for 2020 Landmark nominations has been extended to July 3.

Details below.

Cheers, Jay

Jay Kassirer

General Manager, Tools of Change

Overview

Community-level goal setting and competitions
Support from local trained Energy Masters
9% reduction in energy use
Cost-effectiveness of 1.2 kWh saved annually per US$ spent (2,867,500 / 2,336,715)
Replicated in 16 European countries

Europe’s Energy Neighbourhoods program engaged neighbourhoods to ‘bet’ that they could reduce energy use by at least 9% over a four-month time period, with no investments in technology. Each neighbourhood was supported by an Energy Master who received training. Those groups that made savings of 9% or more were rewarded with certificates and prizes, and received local media attention.

Overview

Brings together influential global businesses committed to using 100% renewable electricity
Increases corporate demand for – and in turn supply of – renewable energy
Involves third-party-verified public disclosure of corporate progress, inter-company comparisons
Helps members influence related local government policies.
211 member companies purchasing 87 TWh of renewable energy annually in 2019

RE100 is a global, collaborative initiative that is accelerating a shift in corporate energy purchasing to reduce global carbon emissions and buy energy from renewable sources. Membership involves public disclosure of progress, with third-party verification, inter-company comparisons, and norming to a common goal of 100% renewable electricity.

Landmark Designation, Nomination Process

Landmark Panel

The panel that designated these two case studies includes members from on-the-ground programs (including Arien Korteland from BC Hydro and Brian Smith from the Pacific Gas and Electric Company) as well as some of North America’s most proactive consulting, NGO and government organizations supporting energy conservation professionals (including Kathy Kuntz from Kanndo Consulting, Doug McKenzie-Mohr from McKenzie-Mohr Associates, Sea Rotmann from Sustainable Energy Advice Ltd., Reuven Sussman from the American Council for an Energy-Efficient Economy, and Marsha Walton from the New York Energy Research and Development Authority.)

Sea Rotmann from Wellington N.Z. is our newest panelist

Landmark Nominations Due July 3

This year''s deadline for nominations has been extended to July 3, 2020. Nominate your program or suggest one that impressed you.

Unsubscribe @

Update Profile |

Sent by kassirer@cullbridge.com

Try email marketing for free today!

.emailview

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