January 15 Newsletter
- Message from Tourism Council WA CEO
- TCWA Submission for 2020 State Budget
- Holiday in WA Campaign Update - Regional Advertising
- 2020 WA Tourism Conference Call for Speakers
- Promote your Business at Perth Caravan & Camping Show
- Tourism Council WA's Industry Support for WA Parks Foundation
- Registrations Open for Tourism Workshops & Networking - Geraldton & Perth
- Is Your Business China Ready?
- Feature in Destination WA Series 9
- Industry News
- New Quality Tourism Accredited Businesses
- Send us your social media content
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Message from Tourism Council WA CEO
The Australian tourism industry is united in support of the communities affected by devastating bushfires. Our thoughts are with all those affected at this time.
The bushfires have severely impacted many regional tourism destinations across Australia. The worldwide publicity will impact all of Australian tourism.
Tourism Council WA, working with the other State tourism councils as the Australian Tourism Industry Council, is working with the Federal Government on national bushfire recovery initiatives to assist Australian tourism. It is important that we tell the world that Australia remains open for business.
In time, as an industry, we must work together to ensure the effective recovery of bushfire affected areas, including by encouraging visitors back to these communities, as well as recovering the perception of Australia in overseas markets as a great leisure destination.
Tourism Council WA Chief Executive Officer Evan Hall
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TCWA Submission for 2020 State Budget
Tourism Council WA has made a submission to the State Government ahead of the 2020 State Budget, outlining budget priorities for the tourism industry. The submission focuses on recommendations to maintain and drive jobs growth through tourism.
Submission overview:
- The increased funding in marketing and events, advocated by Tourism Council WA, has recovered international and interstate tourism in 2019.
- A relative lack of events in 2020 and any cessation of the increased marketing funding will result in a decline in tourism in 2020.
- Tourism Council WA is calling on the State Government to maintain momentum with increased funding for international and domestic markets. Tourism Council WA is proposing a consistent long-term funding increase for Tourism WA of $25 million per annum for the next four years.
- Funding should be focused on developing a consistent long-term calendar of tourism events, continued aviation development and leisure tourism marketing.
- This funding could deliver tourism growth and an additional 30,000 jobs by 2023-24, consistent with the State Government jobs target.
Click here to view the full submission.
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Holiday in WA Campaign Update - Regional Advertising
Over Christmas and into the January school holidays, Tourism Council WA's Holiday in WA campaign has targeted intrastate travellers while in-market through regional TV, radio and digital advertising.
This has resulted in consistent traffic to the updated Holiday in WA website, where consumers can search for Quality Tourism Accredited Businesses.
Next, the campaign will target metropolitan audiences considering Easter bookings, prompting them to book with Quality Tourism Accredited Businesses.
How you can leverage the Holiday in WA campaign:
- If you're a Quality Tourism Accredited Business, ensure you have updated your Accreditation logo across all assets, including printed material, website, and building and vehicle signage;
- Quality Tourism Accredited Businesses should ensure their ATDW listing is up to date, as the Holiday in WA website pulls images and descriptions from ATDW;
- If your business is not a Quality Tourism Accredited Business, register for the program and meet the standard to gain access to the logo and other program benefits. More information is available here.
If you require assistance with any of the above, please contact an Industry Advisor on 9416 0700 or via email.
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2020 WA Tourism Conference Call for Speakers
Tourism Council WA is now seeking submissions of papers and topics from potential speakers for the 2020 WA Tourism Conference.
The 2020 conference will be held on August 17 – 19 in Perth and will provide delegates with unrivalled opportunities for professional and business development, networking and engagement with industry colleagues, and the chance to hear from industry-leading speakers on critical industry issues and innovative ideas.
Submissions close 5pm WST February 14, 2020 - for more information and submission requirements, click here.
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Promote your Business at Perth Caravan & Camping Show
Tourism Council WA will once again be representing and p romoting Quality Tourism Accredited Businesses at the 2020 Perth Caravan and Camping Show under the new Holiday in WA brand.
Accredited members are invited to donate a prize and have their business featured in front of thousands of people who visit us to hear about Quality Tourism Accredited Businesses in WA. Prizes will be offered either singly or as a package with other prizes.
Prize donors will have the opportunity to supply brochures for display at the Holiday in WA stand, as well as exposure through social media channels and the Holiday in WA website.
To donate a prize, please send us an email.
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Tourism Council WA's Industry Support for WA Parks Foundation
Tourism Council WA was delighted to  be able to donate to the WA Parks Foundation at last month’s Xmas Tipple event. This donation has helped the WA Parks Foundation’s development of the Karijini National Park’s pilot map for the Smart Park Map Series, which will make it easier for visitors to navigate around WA’s most popular parks.
Congratulations to the WA Parks Foundation on this successful and innovative development.
For more information on the Karijini Smart Park Map, click here.
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Registrations Open for Tourism Workshops & Networking - Geraldton & Perth
Tourism Council WA will be delivering short, practical and industry-relevant digital marketing workshops in Geraldton and Perth during February, with an industry networking sundowner following the tourism workshops in Geraldton.
Registrations are now open. Tourism Council WA members receive a 50 per cent discount on registrations. Visit the links below for more information and to register:
Geraldton
Tourism Fundamentals Workshop (Feb 11)
If you’re new to the industry, or you just feel like you need a refresher, then this is the workshop for you. The workshop gives you an introduction to the often complex tourism industry, so you know exactly where your business sits and how to maximise your networks.
Customer Service WAy Workshop (Feb 11)
This workshop will help you audit your current customer service and offer practical ways to go above and beyond for your customers. The session will look at the power of word of mouth, repeat visitation, understanding your customers’ needs and up-selling.
Reaching Customers Through Distribution Workshop (Feb 12)
Enjoy a thorough introduction to the often complex tourism industry. Learn how your business fits into the broader tourism industry and how to actively become part of the network. Learn tourism distribution and the benefits of working with online travel agents, inbound tour operators, wholesalers and visitor centres as well as setting your rates correctly.
Your Tourism Business Online: Google, SEO & SEM Workshop (Feb 12)
The digital marketing landscape is always changing, and we’re keeping the industry up to date in 2020. This workshop can help you understand what makes a good website and give you helpful advice about creating, maintaining or updating your own.
Tourism Connect (Feb 12)
Tourism Council WA invites members and the wider tourism industry to attend a Tourism Connect industry sundowner. Each tourism business is entitled to two complimentary tickets to this event.
Perth
Your Tourism Business Online: Google, SEO & SEM Workshop (Feb 18)
As the online space becomes more crowded, it’s more important than ever to understand the online marketing world. Having a great website is step one, but understanding Google Analytics, search engine marketing and search engine optimisation is also key to your small business succeeding online.
Your Tourism Business Online: Reputation Management (Feb 18)
This freshly revamped workshop covers everything you need to know about your online reputation. Our trainer will talk you through how to find out what people are saying about you online, how to keep track and monitor these conversations, and how to respond.
Facebook for Business: Insights into Marketing for Tourism Workshop (Feb 19)
Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.
Instagram & Pinterest Marketing for Tourism Workshop (Feb 19)
This course will dive deep into Instagram and Pinterest, giving you a solid understanding of these important platforms. Your trainer will explain the algorithm and the basics of using both platforms, before moving on to some tried and tested tips and tricks. We will give you a few mobile photography hacks and delve into video marketing.
Registrations are now open - for the full schedule, including information on each updated workshop, visit the website.
Training workshops are supported by Tourism Western Australia.
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Is Your Business China Ready?
The trial of direct flights from Shanghai to Perth with China Eastern is now underway, opening up the Eastern Chinese market to Western Australia. This makes it an opportune time to ensure your business is ready to target and service this important market.
Tourism Council WA is delivering the following China Ready workshops in Perth in early 2020. Registrations are now open, click the links below for more information and to register:
China Ready & Accredited® Cross-Cultural Training Workshop - February 5, 8.30am - 1.00pm
With the language barrier and the cultural differences, the China market can be a daunting one for some tourism businesses. This special workshop will help you understand the market and get your business ready for Chinese visitors. We will cover the basics of Chinese culture and traditions, as well as how to make small changes in your business to help meet their needs and expectations. Participants can complete a free assessment for individual China Ready & Accredited® Certification. Certified staff are an essential requirement for a business to become China Ready & Accredited®.
This workshop is also running on March 24, 8.30am - 1.00pm
China Ready & Accredited® Marketing Workshop - March 24, 1.30pm - 5.30pm
This workshop focuses on how tourism businesses can market to Chinese visitors. You'll hear from industry experts on how to get bookings through China-approved ITOs and how to take direct bookings from the FIT market. Learn which payment technologies to use and the basics of WeChat, including how to communicate using this tool to potential agents and suppliers.
Registrations now open - for the full schedule, including information on each updated workshop, visit the website.
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Feature in Destination WA Series 9
Destination WA is returning for its  ninth series with a limited eight episodes from Sunday, February 9 2020, offering you a unique opportunity to tell your story and build your content library. Reaching a cumulative total audience of 6.1 million Australians in 2019 across Channel 9, 9HD, 9Now and 9Life, this coming series is the perfect opportunity to feature your tourism experience and destination.
Destination WA is the only dedicated tourism television series played nationally on commercial Television.
For more information, visit the website or contact Paige Myles by email or on (08) 9228 0033.
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Industry News
Draft Management Program for Interactions with Humpback Whales (closes Feb 13)
The Department of Biodiversity, Conservation and Attractions (DBCA) has released the draft Management Program for managing interactions with humpback whales along the Ningaloo Coast. It identifies objectives, desired outcomes and management actions for interactions with humpback whales, with a specific focus on in-water interactions. To review the draft management program and have your say, click here.
Tourism operator scam alert
There are recent reports of a scam targeting tourism operators. Emails asking operators to confirm their online listing are being sent out and payment is being requested. These emails are designed to appear as if they are from an STO, RTO or LTO. If you have received an email asking for payment for your online listing and are unsure please contact your local RTO or LTO. As a reminder, Tourism Council WA and Tourism WA do not charge operators to be listed on its website.
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New Quality Tourism Accredited Businesses
Congratulations to the following businesses that have recently achieved the standard of Quality Tourism Accredited Business:
- Desert and Coastal Adventures (DACA Tours),
- Cottesloe Beach House Stays,
- Balingup and Districts Tourism Association,
- Rothwood, and
- Kalbarri Rock Lobster Tours & Charter.
If you need assistance with accreditation or have any questions, please contact an Industry Advisor on 9416 0700 or via email.
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Send us your social media content
Tourism Council WA is always looking for content for all social media platforms. If your Quality Tourism Accredited Business has any news, competitions, images or anything you would like to share, please email it to us.
Don't forget to connect with Tourism Council WA on Facebook, Twitter and Instagram to keep up with all the latest news.
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tcwa@tourismcouncilwa.com.au / +61 (08) 9416 0700
1 Resort Drive, Burswood WA 6100 / www.tourismcouncilwa.com.au
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significant international media coverage leading to a perception that much of Australia is affected and may not be open for tourism. 
businesses reported a five per cent increase in activity in October to December 2019 and the business outlook was an estimated eight per cent increase in activity over January to March 2020 - our best summer season ever in WA tourism. 
ravage regional Australia and smoke haze descend on Sydney and Melbourne. Intense international media coverage has resulted in images of destruction, smoke-filled cities and maps of Australia on fire being broadcast around the world. WA tourism towns have been directly affected by bushfire, such as towns along the Eyre Highway, which was closed for nearly two weeks, but the media coverage will affect us all.
released an updated free training video dedicated to the ReviewPro Dashboard offered as a complimentary member benefit to TCWA members. This informative video not only explains the dashboard in full, but provides invaluable tips and advice on reputation management in general. 
looking for content for all social media platforms. If your Quality Tourism Accredited Business has any news, competitions, images or anything you would like to share, please 
Government halted outbound organised group travel from China as a result of the coronavirus. The Chinese Government then advised independent Chinese travelers against non-essential travel.
Government halted outbound organised group travel from China as a result of the coronavirus. The Chinese Government then advised independent Chinese travelers against non-essential travel.
) will take place on April 6 - 9 in Perth, and will be an enriching experience where participants can impart and gain knowledge of the vital intersections among tourism, community and earth stewardship. Participants will learn about the values that make Indigenous tourism special and unique; such as values of respect, generosity, hospitality and authentic earth wisdom.
the standard of Quality Tourism Accredited Business:
looking for content for all social media platforms. If your Quality Tourism Accredited Business has any news, competitions, images or anything you would like to share, please 
the State Governments SafeWA app and contact registers to support contact tracing as WA continues to reopen and recover its tourism economy. TCWA recommends all tourism businesses implement a contact register system and use the SafeWA app where possible (even if not strictly mandatory) to meet customer expectations of safety and service.
Visitor Centres WA, through Tourism Council WA, is promoting Accredited Golden i Visitor Centres this school holidays.
webinar next week, presenting you with an opportunity to get your questions answered. The webinar will cover:
Chair Andrew Hill have been working with the Tourism Minister on Phase 3 restrictions. Tourism Council WA is seeking early easing of restrictions for tour and transport operators, attractions, accommodation, events and venues, and wineries, to make your business viable.
module has launched nationally, providing national recognition for your business with future interstate and international visitors. The COVID Clean module provides customers with confidence that you are providing a safe and clean environment. 
with calls and emails from distressed tourism businesses which are having to turn away bookings due to the lack of certainty about the reopening of the interstate border, with many reporting they need interstate visitors to survive. Regional events like agricultural shows scheduled for much later in the year are being cancelled due to this uncertainty, but these events are crucial to attracting visitors to regional destinations. Our recent survey indicated a majority of TCWA members wanted a date for when interstate tourism could recommence. 
business or increasing your digital touchpoints?
access a 25% discount on online sales of Spinifex Protect Hand Sanitiser through a new partnership between the two organisations.
are providing them with a safe and clean environment by completing the national COVID-19 Clean Practising Business accreditation module through the Quality Tourism online program. 
feature in Escape on Sunday, August 2, promoting travel to the South West. The Sunday Times has reduced rates to make advertising more affordable for operators.
Tourism Council WA advises members that the State Government plans to re-introduce a mandatory requirement to maintain a 'contact register' of customer attendance in businesses'' COVID Safe Plans. The State Government also intends to provide a free app and QR code systems for WA businesses and customers to use. Tourism Council WA supports the State Government''s approach as a key measure to support contact tracing and the health systems ability to respond to any transmission.
are providing them with a safe and clean environment by completing the national COVID-19 Clean Practising Business accreditation module through the Quality Tourism online program. 
Wales and Victoria on December 8 is good news for the many tourism operators that need interstate visitors to sustain their business. It is also good news for those tourism businesses desperately seeking staff from interstate and venues seeking to secure events.
the State Governments SafeWA app and contact registers to support contact tracing as WA continues to reopen and recover its tourism economy. TCWA recommends all tourism businesses implement a contact register system and use the SafeWA app where possible (even if not strictly mandatory) to meet customer expectations of safety and service.
you are meeting their expectations when it comes to hygiene and safety with the national COVID-19 Clean Practising Business accreditation module. 
that have recently achieved the standard of Quality Tourism Accredited Business:
module launches nationally today, providing national recognition for your business with future interstate and international visitors. The COVID Clean module provides customers with confidence that you are providing a safe and clean environment. 
ccredited Tourism Businesses to share their product on the Holiday in WA Facebook page.
South Wales on December 1 and are expected to announce tomorrow the same for opening to Victoria. This means all States except Western Australia will be open to New South Wales and Victoria by December 1. As the two largest states, New South Wales and Victoria normally account for 62% of interstate visitors and $1.2 billion for WA tourism.
you are meeting their expectations when it comes to hygiene and safety with the national COVID-19 Clean Practising Business accreditation module. 
Visitor Centres WA, through Tourism Council WA, will be promoting Accredited Golden i Visitor Centres this school holidays.
dedication and incredible resilience you have all shown during a year that could never have been predicted. The impact of COVID-19 restrictions on gatherings and regional, interstate and international travel has been devastating for our industry - but we are now well on the recovery pathway and will continue to safely open up tourism and events in 2021.
most severe crisis in its history. 
are providing them with a safe and clean environment by completing the national COVID-19 Clean Practising Business accreditation module through the Quality Tourism online program. 
Perth's leading 3D agency for online virtual walkthrough tours in the hospitality, leisure and tourism industry, capturing venues, spaces, places, indoors and outdoors.
week to represent WA's tourism industry. Meetings included:
informative article outlining the Coronavirus (COVID-19) infection and its impact on global economic activity. While there is a lot of uncertainty that remains around the overall impact the virus is going to have on the global economy, there is a wide consensus that the virus will have a significant negative impact on global growth this year. So, what does this mean for your investments?
the standard of Quality Tourism Accredited Business:
looking for content for all social media platforms. If your Quality Tourism Accredited Business has any news, competitions, images or anything you would like to share, please 
support package announced by the Prime Minister has been welcomed by Tourism Council WA as crucial for the tourism industry to survive, and eventually recover from, the impact of COVID-19.
who signed our petition to extend JobKeeper. The JobKeeper extension is a lifeline to those tourism businesses that need interstate and international visitors to survive. 
are providing them with a safe and clean environment by completing the national COVID-19 Clean Practising Business accreditation module through the Quality Tourism online program. 
eleased a number of digital deals for Q1 to help you get the most value for your next campaign. This includes a Dollar for Dollar Match offer on standard display, rich media, video, social display and more, as well as discounted Cost Per Completed View video. 
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