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Last year WeWork, the co-working space company, released the investment prospectus for their initial public offering.

Commentators were brutal: "Spreadsheets are out; megalomaniacal ambition is in." (NYMag); The related party section of this prospectus reads like the Trump administration" (Scott Galloway); and "Everything about the company is over-the-top: its growth, losses, potential conflicts of interest and financial gymnastics." (Bloomberg).

After that, the sh*t seriously hit the fan.

While most of the focus was on the company''s financial excess (you know, like a $60m private jet for the founder, Adam Neumann), it''s their cultural impact that I think was more dangerous. They propagated an idea of changing the world that was blind to its own privilege.

To be fair to them, WeWork''s world changing language was backed up by some action. They funded our ventures Fat Macy's and Chatterbox at the WeWork Creator Awards in 2017 and launched a scheme to hire 1500 refugees.

But was WeWork's commitment to social justice as shaky as their investment proposition? What happened to those 1500 refugees or the 150 million orphans Neumann claimed he''d welcome into the WeWork family?

Given the precarious state that the world is in, I''m proposing a different set of mantras to guide us towards to solving the problems that really matter. 

Here''s the article I wrote at the time.

I hope you enjoy.

Jack
@jackdgraham
 
READ: DON''T DO WHAT YOU LOVE

P.S. There''s only 7 days left to apply for our 2020/21 programme - finish your application now.

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